Amsterdam and TomTom Join Forces to Create a Smarter City

TomTom (TOM2) and the City of Amsterdam will collaborate on the development of traffic and travel concepts to improve traffic flow and parking in the Dutch capital. Together with the city of Amsterdam, TomTom will investigate new ways to measure traffic flow, understand parking behavior and enable city planners and inhabitants to make smarter traffic decisions.

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Image shows congestion on the morning of an average working day in and around Amsterdam. Red indicates heavy traffic flow, blue indicates roads with lighter traffic (Photo: Business Wire)

Using the insights from TomTom’s Traffic data, the city government will now be able to make better decisions about accessibility and mobility throughout the city. As a result of the agreement, traffic measures, such as road closures in the city centre, will be monitored in more detail, leading to rapid intervention if changes occur in the traffic situation. The cooperation will enable TomTom to gain even more insights into the needs of a city in terms of mobility and to further develop products to help a city’s mobility in the smartest way possible.

Deputy Mayor Pieter Litjens: "This cooperation will make the city of Amsterdam smarter. That’s good news for the accessibility, traffic flow and air quality in the city. For example, if your navigation system sends you straight away to a free parking spot, it’ll save you countless kilometres of pointless driving around searching one. Thanks to TomTom’s insights, we will be able to look very specifically at the outcome of measures we take and see how effective they were. That way, we can continuously improve traffic and mobility throughout Amsterdam.”

"This agreement adds to our ambition of making smarter cities of the future a reality,” said Ralf-Peter Schäfer, VP Traffic and Travel at TomTom. "TomTom’s ability to advise local authorities as well as consumers makes it uniquely placed to create better mobility for the City of Amsterdam. Our real-time travel information enables rapid response on changing traffic conditions and historical travel information enables better planning as well as an improved traffic distribution by utilising the whole available infrastructure.”

-ENDS-

About TomTom

At TomTom (TOM2) our mission is to make technology so easy to use, that everyone can benefit from it.

We created easy to use navigation devices, helping millions of people to get where they want to be. Today, we continue to simplify the complex, making technology more accessible for everyone.

We have four customer facing business units: Consumer, Telematics, Automotive and Licensing.

We make easy to use navigation devices, sport watches and action cameras for consumers. We enable businesses with vehicles to more easily manage and improve fleet efficiency whilst increasing overall business performance with our Telematics solutions. We also offer a world leading real-time map platform that is powering innovative location based services and helping to make automated driving a reality for the automotive industry.

Founded in 1991 and headquartered in Amsterdam, we have over 4,600 employees and sell our products worldwide.

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