AMP Agency Wins Three Prestigious W3 Awards Honoring Best of the Web

AMP Agency, an Alloy Media + Marketing Company (NASDAQ: ALOY), is pleased to announce it has been honored with three prestigious W³ awards by the International Academy of the Visual Arts in this year’s competition, including first prize in the branded viral content category. AMP Agency took home awards for creation and execution of interactive campaigns across three categories for high profile clients, the NHL, ELLEgirl, a website of Hachette Filipacchi Media U.S., and Anne Klein. The winning campaigns are as follows: Category: Branded Content;Viral   Award:Gold   Client: NHL "Being Stanley"   Category: Magazine Award: Silver Client: ELLEgirl (Hachette Filipacchi U.S.)   Category: Fashion Award: Silver Client: Anne Klein The W³Awards honor creative excellence on the web, recognizing the creative and marketing professionals behind outstanding websites, web video and online marketing programs by some of the best interactive agencies, designers and creators worldwide. Each year, winners are selected by the International Academy of the Visual Arts (IAVA), top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms. IAVA evaluates Web sites on the following criteria: creativity, usability, navigation, functionality, visual design, and ease-of-use. This year the W³ Awards received more than 2,700 entries. Gary Colen, CEO, AMP Agency, an Alloy Media + Marketing Company commented, "We are incredibly proud of these prestigious honors. All three of these campaigns were a result of a powerful team effort that truly exemplify the type of creative thinking and ingenuity AMP strives to deliver for our clients on a daily basis and to be recognized by the W³ committee proves to us we are getting it right.” ABOUT AMP AGENCY AMP Agency (www.ampagency.com) is a full-service marketing agency that creates brand experiences that reach consumers through multiple touch points. We believe campaigns expire, experiences do not. Our brand building capabilities encompass our strong knowledge of the marketplace and customizable research capabilities, allowing us to dig deep into the attitudes, behaviors and usage patterns of the consumer. Coupled with strategic development, high-octane creative and flawless execution, we create memorable, nontraditional brand experiences that round out more traditional TV and print media plans. By using our vast resources as well as our integral position within the Alloy Media + Marketing family (NASDAQ: ALOY), a leader in nontraditional media, AMP Agency creates brand experiences that become life experiences.