Ameritrade Expands Active Trader Program

Ameritrade Expands Active Trader Program

    Business Editors/Financial Editors

    OMAHA, Neb.--(BUSINESS WIRE)--March 3, 2005--Reinforcing its commitment to active traders who desire powerful tools and dependable, premier service, Ameritrade Holding Corporation (Nasdaq:AMTD) today announced it is broadening the qualification criteria for its Ameritrade Apex(TM) program to include clients who place an average of five trades per month over a three-month period.
    Clients who meet this trading criterion will enjoy the following benefits:

--	No Service Fees;(1)
--	A higher level of service 24/7 (excluding market holidays);
--	Free NASDAQ(R) Level II Quotes;(2)
--	Free Streaming News;
--	Free QuoteScope(TM), allowing clients to visualize market information at a glance, via a unique circular design;(3) and
--	Free Advanced Analyzer(TM), which provides clients the power to look at stock performance in many different ways, from simple intra-day charting to complex screening.(4)

    "Our goal is to ensure we deliver the appropriate value proposition for all of our client segments, from active traders to long-term investors," said Joe Moglia, chief executive officer. "Our active clients expect a program designed specifically for their needs, and today we expanded the offering so that more investors can enjoy the Apex advantage."
    More information is available at www.amtd.com. This initiative will take effect by the end of March 2005.

    About Ameritrade Holding Corporation

    For nearly 30 years, Ameritrade Holding Corporation has provided investment services to self-directed individuals through its brokerage subsidiaries. Ameritrade develops and provides innovative products and services tailored to meet the varying investing and portfolio management needs of individual investors and institutional distribution partners. A brokerage industry leader, Ameritrade, Inc.,(5) a subsidiary of Ameritrade Holding Corporation, was the first financial services organization recognized by J.D. Power and Associates as a Certified Call Center. For more information, please visit www.amtd.com.

    (1) Commissions and exception fees still apply.

    (2) Access to real-time market data is conditioned on acceptance of the exchange agreements. Professional access differs. Apex professionals can subscribe to receive real-time NYSE market data for $127.25 a month.
    (3) QuoteScope is patent-pending. Market volatility, volume and system availability may delay account access and trade executions.
    (4) Advanced Analyzer and Ameritrade do not make recommendations, provide investment advice or determine the suitability of any security, strategy or course of action, for you. Your account is self-directed and any investment decision you make is solely your responsibility. Past performance of a security does not guarantee future results or success.

    (5) Ameritrade, Inc., member NASD/SIPC

    NASDAQ and related marks are trademarks or service marks of The Nasdaq Stock Market, Inc.
    Ameritrade, Ameritrade Apex, Ameritrade Streamer, QuoteScope, and Advanced Analyzer are trademarks or registered trademarks of Ameritrade IP Company, Inc.

--30--CP/ms*

CONTACT: Ameritrade Holding Corporation, Omaha Corporate Communications: Katrina Becker, 402-597-8485 kbecker@ameritrade.com or Investor Relations: Dave Pleiss, 402-597-5658 dpleiss@ameritrade.com or For Media: Corporate Communications: Kim Hillyer, 402-827-8654 khillyer@ameritrade.com

KEYWORD: NEBRASKA INDUSTRY KEYWORD: BANKING INTERNET E-COMMERCE PRODUCT SOURCE: Ameritrade Holding Corporation

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