Americans Fall Short in Concussion Education and Prevention, New Survey Commisioned by Mips Reveals

About 70 percent of American helmet buyers are unaware of rotational motion, a key contributor to traumatic brain injuries

STOCKHOLM, June 2, 2022 /PRNewswire/ -- A new survey suggests a large disconnect in Americans' education around concussions and how to reduce the risk of them using helmets.

In the United States, the prevalence of traumatic brain injuries (TBI), especially in sports, has been called a crisis. According to the Centers for Disease Control and Prevention (CDC), there were 64,362 TBI-related deaths in 2020 and 223,135 TBI-related hospitalizations in 2019. – more than 611 TBI-related hospitalizations and 176 TBI-related deaths per day¹. In 2020, the CDC also reported that 7 percent of U.S. children suffered a TBI², and that each year in the U.S., about 3.8 million concussions occur from sports-related injuries³.

The survey, which was conducted by Nielsen, a consumer survey company, and commissioned by Mips, a helmet safety technology company, polled a representative sample of 1,000 Americans, split evenly between male and female, ranging 18-65 years old. All survey subjects have either bought a helmet in the past three years or plan to buy a helmet in the next six months for any of the following applications: cycling, rock climbing, horse riding, motorcycling, skiing, snowboarding, team sports, and safety equipment.

Among the most significant findings of the survey is that 70 percent of American helmet buyers are unaware of the term rotational motion. Lack of understanding of rotational motion, a key contributor to TBIs, appears to correlate with Americans' helmet purchasing decisions; 7 out of 10 American helmet buyers did not consider at all how well the helmet protects against rotational motion when buying a helmet.

Rotational motion is a common cause for concussions and more severe brain injuries in oblique hits to the head. In most instances when you fall while moving and hit your head, you don't hit your head in a straight 90-degree angle towards the surface. Instead, you often fall and hit your head at an angle, similar to how a tennis ball makes contact with the ground after being hit with a racket. When your head hits something at an angle, it typically exposes your head to rotational motion, which studies have shown can be more dangerous than linear motion.

Pioneering studies from the mid-20th century have shown that rotational motion is a key component in some traumatic brain injuries such as concussions and diffuse axonal injury^4,5,6. The rotational motion causes shearing of the brain tissue, which can cause traumatic brain injuries. After these pioneering studies, more recent studies have supported the prevalence of rotational motion in diffuse traumatic brain injuries^7,8,9,10. Despite this evidence, today there are only two helmet testing standards that account for rotational motion (FIM and ECE22.06), both of which pertain only to motorcycle helmets in the EU.

The survey also found that about 40 percent of American helmet buyers have suffered a concussion in the past, 60 percent of which were not wearing a helmet at the time of the concussion. Additionally, comfort and fit are the most important criteria that Americans consider when purchasing a helmet, followed by perceived protection against head injuries, meeting specific safety regulations, and price.

"Around the world, traumatic brain injuries (TBI) are often poorly understood," says Peter Halldin, Co-Founder of Mips. "Improving safety and helping increase education around TBIs – there is nothing more important to us than that. Think of a parent for example, when buying a

helmet for their child, or you buying a helmet for yourself or a loved one. If people aren't equipped with relevant information, how can they make informed decisions?"

Mips specializes in helmet-based safety and is a market leader in this field. The Mips® safety system is based on an "ingredient brand" model and is sold to the helmet industry worldwide. The Mips® safety system is patent protected and based on 25 years of research, testing and development in cooperation with the Royal Institute of Technology and Karolinska University Hospital in Stockholm, Sweden. The company's headquarters are also located here, with more than 60 employees working in research and development, sales, marketing and administration, and the test center.

Currently, Mips works with 143 helmet manufacturers, the safety system is used in 833 models and was integrated into 12.6 million helmets worldwide in 2021 alone. For more information, visit mipsprotection.com.

Media Contact
Michael Finn
michael@igtstudio.com

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SOURCE MIPS