Amdocs Accelerates the Pace to Achieving Integrated Customer Managemen

CANNES, France and ST. LOUIS, Feb. 14 /PRNewswire-FirstCall/ -- Amdocs , the leading provider of software and services to enable integrated customer management and the intentional customer experience, today launched Amdocs 6, a pre-integrated portfolio of modular, industry-leading billing, CRM, self-service, order management, mediation and content revenue management software products that eases and accelerates adoption of an integrated customer management strategy for telecommunications companies. The ultimate goal of this new way of doing business is to deliver an intentional customer experience that creates stronger, more profitable customer relationships.

In related news, Amdocs released results of a consumer survey on customer satisfaction it commissioned in the UK and in North America. Amdocs also debuted new consulting services and announced a strategic alliance with SAS, the leader in business intelligence software (see separate press release). The announcements were made today at the 3GSM World Congress (Amdocs Stand No. B24, Hall 1).

"The concept of an intentional customer experience is one that can create significant differentiation in the communications industry," said Rob Rich, executive vice president of the Yankee Group. "Companies who can help service providers break down silos and align their organizations around an integrated customer management strategy, adapt business and operational systems to become more agile, and place the customer at the center of the business will create exceptional business value for those service providers. There are very few companies with the breadth of products, professional services, industry know-how and partnerships to make this happen."

"When it comes to helping service providers compete, experience truly counts," said Michael Matthews, chief marketing officer of Amdocs. "The future is about creating an intentional customer experience -- merely hoping that a customer experience is positive isn't good enough, as our survey confirms. It's also about working with a trusted business partner that has the right products, skills and experience. The combination of the new Amdocs 6 product portfolio, comprehensive services, and strategic partnerships is truly unique in the industry and could only have been built by a company like Amdocs that has more than 20 years of experience in telecommunications."

Shifting Market Dynamics: Integrated Customer Management

To create and capture maximum customer lifetime value -- a key outcome of an integrated customer management strategy -- service providers must transform the way they do business.

According to an Amdocs study released today, almost 75 percent of consumers think their communications service provider only sometimes, seldom or never understands their needs. Surprisingly, the survey also revealed that 34 percent of women and nearly 20 percent of men would rather give birth than interact with inexperienced or unhelpful customer service representatives. While consumers clearly identified short hold times and friendly staff as key determinants of good customer service, more than 64 percent felt that their providers only improved customer service when faced with either the loss of business or increased competitive pressure.

Quite simply, when offered an ample choice of providers and services, consumers today feel the easiest and best way to express dissatisfaction is to take their business elsewhere.

New Products: Designed to Enable the Intentional Customer Experience

The products in the new Amdocs 6 portfolio are pre-integrated to remove process barriers across the customer lifecycle, from targeting, selling and delivering, to billing and supporting each customer at all touch-points, including the Web, contact center or bill mailing. Technical platform integration reduces implementation costs for service providers and drives a lower total cost of ownership.

Key products within the Amdocs 6 portfolio include: * Amdocs Billing 6 - A fully convergent billing product, designed to meet the evolving needs of the world's largest communication service providers' (CSPs') prepaid, postpaid, voice and data billing operations. * Amdocs CRM 6 - With proven success in some of the largest implementations in the world, Amdocs CRM 6 optimizes customer-centric business processes by delivering out-of-the-box solutions to help create the intentional customer experience. It addresses key pain points that impact customer loyalty and operating efficiencies. * Amdocs Order Management 6 - A scalable, proven order management product designed to meet the complex ordering requirements of CSPs. * Amdocs Content Revenue Management 6 - Manages the content supply chain from the partner's domain, through the operator's environment, to the end consumer. * Amdocs Mediation 6 - A single converged system that flexibly adapts to diverse requirements and executes large-scale service logic. Amdocs Mediation 6 addresses CSPs' most urgent objectives of reducing total cost of ownership and increasing business agility.

"Our goal is to deliver a superior, intentional customer experience that drives subscriber growth and loyalty, while constantly improving operational efficiencies and moving toward a true integrated customer management strategy," said Benoit Godenir, Belgacom Strategy, Architecture and Solution. "Belgacom is working in close partnership with Amdocs on the implementation of the Product Catalogue, Order Management System and Customer Support, critical building blocks of the Belgacom customer-centric architecture. We believe Amdocs 6 will deliver on the vision for putting the customer at the centre of our business, helping to build stronger, more profitable customer relationships."

Experience Counts: New Consulting Services and a New Strategic Partnership

Also unveiled today are Amdocs Consulting Services, the new and expanded consulting capabilities to enable each CSP's unique journey to integrated customer management (ICM), reducing execution risk and delivering the intentional customer experience. Among the new consulting services is the ICM Benchmark Service, part of an overarching ICM Blueprint Framework, which is designed to assess current state vs. industry benchmarks and best practices toward achieving integrated customer management. It will facilitate creation of an integrated customer management strategy and vision based on the customer's unique situation, taking into account investments, goals, competitive environment, etc.

In addition, Amdocs and SAS, the world's leader in business intelligence software, today announced that they have formed a global strategic alliance to deliver advanced marketing automation and business intelligence solutions to CSPs. Together, the two companies will enable service providers to track and analyze valuable customer data and dynamically present the resulting intelligence via operational support systems, such as billing, call center, and ordering.

"Amdocs has been a trusted partner of TELUS Mobility for more than five years. Its proven product and service offerings have delivered solid business results and helped us provide an exceptional experience for our customers," said Kevin Salvadori, executive vice president TELUS Business Transformation and chief information officer. "That's why when it came to selecting a partner to help us adopt an integrated customer management strategy that puts our customer back at the center of our business while streamlining operations and reducing costs we chose Amdocs."

About Amdocs

Amdocs combines innovative software and services with deep business knowledge to accelerate implementation of an integrated customer management strategy by the world's leading service providers. By delivering a comprehensive portfolio of software and services that spans the customer lifecycle -- target, sell, deliver, bill and support -- Amdocs enables service companies to deliver an intentional customer experience, which results in stronger, more profitable customer relationships. Service providers also benefit from a rapid return on investment, lower total cost of ownership and improved operational efficiencies. A global company with the revenue of $1.774 billion in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. For more information, visit Amdocs at http://www.amdocs.com/.

Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs' ability to grow in the mobile, wireline and IP business segments, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F, filed on December 30, 2004.

Media Contacts: Amdocs Chris Loncto Access Communications for Amdocs Tel: +1-917-522-3524 E-Mail: cloncto@accesspr.com