Amazon.com Launches Amazon Studios — a New Online Business to Discover New Talent and Develop Motion Pictures

Amazon.com, Inc. (NASDAQ:AMZN) today launched Amazon Studios (http://studios.amazon.com), a new online business that invites filmmakers and screenwriters around the world to submit full-length movies and scripts to make money, get discovered and get their movie made. Through the monthly and annual Amazon Studios Awards, Amazon Studios will offer a total of $2.7 million to the top submissions received by Dec. 31, 2011, and will seek to develop the top Amazon Studio projects as commercial feature films under its first-look deal with Warner Bros. Pictures.

Writers are invited to add scripts to Amazon Studios. Filmmakers are invited to add full-length test movies to Amazon Studios. Test movies may be made from your own original script or from any script submitted to Amazon Studios. Test movies must be full length (more than 70 minutes), but they don’t have to be "full budget.” While test movies must include imaginative stories with great acting and sound they don’t need to have theatrical-quality production values. Film fans can review Amazon Studios scripts and test movies, or even upload alternate, revised versions. Full-length test movies will introduce public test screenings to the earliest, formative stages of the movie development process; the Amazon Studios test movie process is intended to guide a film’s development and assess its potential. Amazon Studios has produced five test movie samples, in different styles and genres, which can be found on its Getting Started page (http://studios.amazon.com/getting-started).

"We are excited to introduce writers, filmmakers and movie lovers to Amazon Studios,” said Roy Price, Director of Digital Product Development. "Full-length test movies will show stories up on their feet and attract helpful feedback at an early stage. We hope that Amazon Studios will help filmmakers experiment and collaborate and we look forward to developing hit movies.”

It is the goal of Amazon Studios to produce new, full-budget theatrical films based on the best projects and it will give Warner Bros. Pictures first access to the projects Amazon Studios wishes to produce in cooperation with an outside studio. Under the Amazon Studios development agreement, if a filmmaker or screenwriter creates a project with an original script and it is released by Amazon Studios as a theatrical feature film, the submitter will receive a rights payment of $200,000; if the movie makes over $60 million at the U.S. box office, the original filmmaker or screenwriter will receive a $400,000 bonus. If Warner Bros. Pictures is not inclined to develop a particular project, Amazon Studios can then produce the project in cooperation with another studio.

Winning screenplays and full-length test movies will be selected on the basis of commercial viability, which will include consideration of premise, story, character, dialogue, emotion and other elements of great movies. The first Amazon Studios industry panelists will include: screenwriter and chair, Writing Division of the USC School of Cinematic Arts, Jack Epps, Jr. ("Top Gun,” "Dick Tracy”), producer Mark Gill (former president of Miramax and Warner Independent Pictures), screenwriter Mike Werb ("Lara Croft: Tomb Raider,” "Curious George,” "Face/Off,” "The Mask”) and producer and chair, Production Division of the USC School of Cinematic Arts, Michael Taylor ("Bottle Rocket,” "The Pursuit of D.B. Cooper”).

"Amazon Studios is a great idea. Getting feedback is essential for creative artists to improve their work,” said Jack Epps, writing chair for USC School of Cinematic Arts. "By letting anyone submit a movie or screenplay to be considered for a major motion picture, Amazon Studios is really opening the doors to Hollywood.”

In the 2011 Annual Awards, Amazon Studios will award $100,000 to the best script and $1 million to the best movie submitted by December 31, 2011. To be eligible for the first monthly awards, test movies and scripts must be uploaded by January 31, 2011. Winners for the first monthly awards will be announced near the end of February 2011-- $100,000 for the best full-length test movie and $20,000 each for the two best scripts. The rights payments associated with releasing a full-budget commercial film (the $200,000 referred to above) are separate from and come on top of any money awarded to top submissions through the monthly and annual Amazon Studios Awards.

To learn more about Amazon Studios, check out our video at http://studios.amazon.com.

Amazon Studios web site is operated by Amazon Services LLC.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com,” "we,” "our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.