Alloy Names Gary Yusko Chief Financial Officer; Jim Johnson Remains as Chief Operating Officer

Prior to joining Alloy, Gary served as the Executive VicePresident of Financial Operations for Westwood One, Inc., ("WestwoodOne"/NYSE: WON) a programming and information service provider toradio and television stations. In his most recent position at WestwoodOne, Gary managed all corporate finance functions including SECreporting and investor relations. Prior to that he held variouscorporate finance positions at Westwood One where he had worked since1985. Gary also held positions at PriceWaterhouse from 1977 to 1985,finishing his tenure there as Senior Audit Manager. Gary holds adegree in business administration from Cleveland State University. Heis a member of the American Institute of Certified Public Accountants,the California Society of CPAs and the Ohio Society of CPAs.

"We are delighted to add Gary to the management team at Alloy.Gary's financial and operational management experience make him anexcellent addition to the Company" said Matt Diamond, Chief ExecutiveOfficer and Chairman of Alloy. "We expect that his knowledge in allfinancial matters will provide Alloy an improved level of expertise.We also look forward to Jim Johnson focusing fully on improvingoperational performance throughout our business in his continuingcapacity as Chief Operating Officer."

About Alloy, Inc.

Alloy, Inc., under the banner of Alloy Media + Marketing (AM+M),is a media and marketing services company that primarily targetsGeneration Y, a key demographic segment comprising more than 60million boys and girls in the United States between the ages of 10 and24. AM+M is one of the largest providers of directed media andpromotional marketing programs toward this important demographic.Working with AM+M, marketers connect with their intended audiencethrough a host of advertising and marketing programs incorporatingAlloy's wide ranging media and marketing assets, expertise andrelationships including direct mail catalogs, college and high schoolnewspapers, web sites, display media boards, college guides, andpromotional events. For further information regarding Alloy, pleasevisit our corporate website at (www.alloymarketing.com).

This announcement may contain forward-looking statements withinthe meaning of Section 27A of the Securities Act of 1933 and Section21E of the Securities Exchange Act of 1934, including statementsregarding our expectations and beliefs regarding our future results orperformance. Because these statements apply to future events, they aresubject to risks and uncertainties. When used in this announcement,the words "anticipate", "believe", "estimate", "expect","expectation", "project" and "intend" and similar expressions areintended to identify such forward-looking statements. Our actualresults could differ materially from those projected in theforward-looking statements. Additionally, you should not consider pastresults to be an indication of our future performance. Factors thatmight cause or contribute to such differences include, among others,our ability to: increase revenues; generate high margin sponsorshipand multiple revenue streams; develop our sales and marketing teamsand capitalize on these efforts; develop commercial relationships withadvertisers and the continued resilience in advertising spending toreach the teen market; manage the risks and challenges associated withintegrating newly acquired businesses; and identify and take advantageof strategic, synergistic acquisitions and other revenueopportunities. Other relevant factors include, without limitation: ourcompetition; seasonal sales fluctuations; the uncertain economic andpolitical climate in the United States and throughout the rest of theworld, and the potential that such climate may deteriorate further;and general economic conditions. For a discussion of certain of theforegoing factors and other risk factors see the "Risk Factors ThatMay Affect Future Results" set forth in Alloy's filings with theSecurities and Exchange Commission. We do not intend to update any ofthe forward-looking statements after the date of this announcement toconform these statements to actual results, to changes in management'sexpectations or otherwise, except as may be required by law.