Allegheny Health Network launches brand identity for the nation's newest integrated healthcare delivery system

PITTSBURGH, July 10, 2013 /PRNewswire/ -- Allegheny Health Network, a new integrated healthcare delivery system serving western Pennsylvania, today launched its new brand identify with a regional, multi-media advertising campaign. Featuring a logo that symbolizes the organization's upward arcing movement of growth and optimism, the Allegheny Health Network brand represents four key tenets– patient-centered care, physician leadership, innovation and affordable, high-quality services.

Employee celebrations of the Allegheny Health Network brand launch are also planned at the network's seven hospitals today, beginning at 7 a.m., as well as at Highmark's headquarters downtown. New facility signage featuring the network's logo has been unveiled at the hospitals as well.

"Today is another significant step forward in the establishment of Allegheny Health Network as the region's premiere healthcare provider. The healthcare professionals, hospitals and ancillary service providers that make up Allegheny Health Network are some of the very best in the country, and we are excited to begin sharing with the community their many great stories and examples of the exceptional, compassionate care that they provide each day," said William  Winkenwerder Jr., M.D., president and chief executive officer of Highmark.

"Our brand rollout marks the start of a long conversation we will be having with the community about why Allegheny Health Network is uniquely capable of providing the high-quality, affordable healthcare choices that are so vital to the future of healthcare in our region and beyond."

With more than 17,000 employees and 2,100 physicians on its medical staff, Allegheny Health Network offers the complete spectrum of advanced medical care, including expertise and far reaching, multi-disciplinary programs in:

• Cancer treatment
• Cardiovascular care
• Neurological and neurosurgical services
• Organ transplantation
• Orthopedic and rehabilitation services
• Women's health
• Emergency medicine, trauma and burn care

Allegheny Health Network is comprised of nearly 200 primary and specialty care physician practices with a geographical footprint that touches virtually every community in Western Pennsylvania.  The Network also includes seven hospitals in Pennsylvania with nearly 2,400 licensed beds, including:

• Allegheny General Hospital
• Allegheny Valley Hospital
• Canonsburg Hospital
• Forbes Hospital
• Jefferson Hospital
• Saint Vincent Hospital 
• West Penn Hospital

"Patients will find comfort in the fact that our hospitals and the programs they offer have been recognized nationally for their outstanding quality, innovation and commitment to personalized medicine," said Tony Farah, M.D., Allegheny Health Network's chief medical officer.  

Among many recent accolades earned and clinical strengths established by the Network's hospitals include:

• The region's highest ratings by US News for patient survival in cancer, orthopaedic surgery, gynecology and urology, and for patient safety across every clinical specialty.
• Recognition by the Leap Frog Group and AARP as one of the 60 safest hospitals in the country.
• The nation's largest, and region's only, cancer program accredited by both the American College of Radiology and the American Society for Radiation Oncology.
• Recognition by the Society of Thoracic Surgeons, US News, HealthGrades and Thomson Reuters for superior outcomes in cardiovascular care.
• A Neuroscience Institute that has pioneered technologies and procedures to treat stroke, epilepsy, Parkinson's Disease, chronic back pain and brain cancer.
• An Orthopaedic and Rehabilitation Institute that is a regional leader in minimally invasive hip and knee replacement, hand and foot surgery and which serves as the official sports medicine provider for the Pittsburgh Pirates, Pittsburgh Riverhounds and dozens of area college and high school sports teams.
• A solid organ transplant program that has been lauded for regionally leading quality of care in heart, liver, kidney and pancreas transplantation, and a bone marrow transplant program that is the region's largest and cited for excellence by numerous academic, scientific and professional organizations.
• A labor and delivery program with Level II and III Neonatal Intensive Care Unit (NICU) capabilities and state-of-the-art-birthing suites where more than 5,000 babies are delivered annually. 
• The region's most advanced and comprehensive robotic-assisted minimally invasive surgery program, with expertise in robotic heart, lung, esophageal, gynecologic, urologic and kidney transplant surgery.

Click here to view print advertisements:  http://www.athighmark.com/ad/ahnprint.pdf
Click here to view television advertisement: http://www.athighmark.com/ad/ahntv.wmv

SOURCE Allegheny Health Network