All Previously Certified Rotary Lift Vehicle Lifts Recertified to New Standard

MADISON, Ind., Aug. 6, 2013 /PRNewswire/ -- Every Rotary Lift vehicle lift model currently certified by the Automotive Lift Institute (ALI) has been recertified to meet the newest ANSI standard covering lift design, construction and testing in North America, ANSI/ALI ALCTV-2011. These lifts are approved to wear the new certification gold label.

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The new standard updates its predecessor, ANSI/ALI ALCTV-2006. In order to be ALI Certified, a lift must be third-party tested by an independent testing lab to verify that it meets the current standards. The lift manufacturer also must meet production and quality requirements.

As part of the standard update process, all lift manufacturers with certified lifts were required to re-evaluate their listed products to confirm that they meet the new requirements by June 2013. Rotary Lift has retained its industry-leading status, with all its standard light-duty two-post, four-post, inground SmartLift^®, alignment, low-rise, mid-rise, and patented Y-Lift^™ models receiving approval to wear the gold ALI-certified label. Standard heavy-duty lifts that received recertification include the MOD30 environmentally friendly inground lift, the Mach^™ family of mobile column lifts, two-post and four-post models, plus the EFX60 inground scissor lift and the parallelogram lift.

"When buying a new lift, it is important to look for the gold label because it provides third-party assurance and end-user confidence that the lift has been tested to meet a strict set of criteria for safety and performance," says Jim Dirksen, Rotary Lift vice president of sales and marketing. "Rotary Lift is a strong supporter of the lift certification initiative, which is why we offer more models for testing and certification than any other manufacturer."

ALI certification does more than just provide shop owners and technicians with peace of mind. In most of the U.S. and Canada, building code enforcement agencies, insurance companies and health and safety officials enforce mandates that require any new lifts installed be certified.

To view the updated list of ALI-certified models, visit www.ali-directory.org. Lifts that did not meet the new standard or were not submitted by their manufacturers for review have been decertified and removed from the database.

To learn more about the full line of Rotary Lift products, contact your local Rotary Lift distributor, log on to www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift; Twitter, twitter.com/RotaryLift; and YouTube, www.youtube.com/RotaryLiftMedia.

About Rotary Lift

Rotary Lift is the leading brand of vehicle lifts and equipment designed to increase technician productivity. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary Lift offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential customer segments. There are more Rotary Lift products used in vehicle repair shops around the world than any other brand.

Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major vehicle lifting and collision repair brands: Rotary Lift, Chief^® Automotive Technologies, Forward^® Lift, Direct-Lift^®, Hanmecson^®, Revolution^® Lift, Elektron, Blitz^® and nogra^®. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia.

SOURCE Rotary Lift