Adviatech Wins 2013 WebAward for Hook Law Center Website

SAN FRANCISCO, Sept. 19, 2013 /PRNewswire-iReach/ -- The Web Marketing Association's 2013 WebAwards recognized Hook Law Center's website with the Outstanding Website Award. According to the Web Marketing Association's website, the Outstanding Website Award "allows the Web Marketing Association to recognize work above and beyond the standard of excellence."

(Photo:  http://photos.prnewswire.com/prnh/20130919/MN82755)

At the end of 2012, the estate planning, elder law, and special needs planning law firm of Hook Law Center contracted Adviatech (the parent company of SEO | Law Firm, Custom Legal Marketing, Law Firm Newswire, and Bigger Law Firm magazine) to redesign the firm's website.

The objective was to make the firm's vast library of content more easily accessible to the law firm's visitors and more intuitive to navigate. Since search engine placement was a top priority for the firm, the website had to serve the needs of human visitors as well as search engines.

With over 500 pages of content to organize, Adviatech's Art Director, Kristen Friend focused on white space, a clear open layout, and HTML 5 effects that would allow content elements to expand and contract based on the user's interest. This allows sections of the website to contain thousands of words neatly contained within expanding elements.

"I really wanted to create a clean, easy-to-use, website that displayed Mr. Hook's and his staff's competence, achievements, and experience while also making the website conversion-friendly to drive new leads to the firm. I am happy that the judges recognized the hundreds of hours that were invested into this project from design, programming, content placement, organization, and search engine marketing," said Kristen Friend.

Hook Law Center received a 9.0 from the judges for both copywriting and content. The judges also gave the website a 10.0 for interactivity.

Hook Law Center has offices in Virginia Beach and Suffolk Virginia. "Adviatech was instrumental in rebranding our estate and elder law firm after the departure of a named partner. While we retained the national recognition and experience that made the firm successful, we knew it would be important to have a strong campaign to inform the public of the name change and rebrand the firm.  We remain very pleased with the work Adviatech has done for us." said Elder Law Attorney Andrew Hook

Hook Law Center's website and search engine marketing is managed by Custom Legal Marketing, the elite marketing platform from Adviatech.

To see the Hook Law Center's award winning website, visit http://www.hooklawcenter.com. 

To learn more about Adviatech's Custom Legal Marketing and SEO | Law Firm services, visit http://www.customlegalmarketing.com or http://www.seolawfirm.com.

Press Contacts

Hook Law Center
Sandra Buhr
295 Bendix Road, Suite 170
Virginia Beach, VA 23452
Phone: (757) 399-7506

Custom Legal Marketing
An Adviatech Company

567 Sutter St.

San Francisco, CA 94102

Phone: (415) 449-1985 

Media Contact:Jason Bland, Custom Legal Marketing, An Adviatech Company, (415) 449-1985, press@customlegalmarketing.com

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SOURCE Custom Legal Marketing