Active Analysis and Meaningful Measurement the Key to Prosperous PR Plans

NEW YORK, Dec. 19, 2016 /PRNewswire/ -- With the advancement of new technologies today in communication, the pressure for public relations and marketing professionals to prove their value to an organization's bottom line has never been more intense or essential to accomplish. The obvious question is how do you demonstrate value to your clients in a meaningful way? The answer is to not only get great results, but also communicate them effectively.

PR Newswire's guide, "Demonstrating Results: Measurement Across Multi-Channel Communications Campaigns," discusses:

• Metrics for measuring PR's impact across owned, paid and earned media channels
• Demonstrating value with consistent measurement and analysis through every stage of your PR strategy

Like all communications disciplines, PR is much more complex today than it ever has been before. The stakes are higher and to be effective you've also got to execute well and communicate your value on a regular basis. Access the full guide to learn which strategies and tactics will contribute to the best forms of measurement and analysis for your PR efforts.

About PR Newswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact.

Contact: 
Stacey Miller
Director, Communications
(301) 683-6038
stacey.miller@cision.com 

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