27.12.2005 15:00:00

A New Awakening for Individuals Who Sleep on Their Side or Back; The SidePillow by Tempur-Pedic(TM): Designed to Help Consumers Achieve a Better Night's Sleep

Bobby Adams sang it to the world in 1961, but manyAmericans make the same declaration each morning: "I couldn't sleep atall last night... I was tossin' and turnin', ... a-tossin' and turnin'all night." Tempur-Pedic introduces "The SidePillow by Tempur-Pedic,"a pillow clinically proven to improve the quality of sleep by reducingtossing and turning. Additionally, it is credited with preventingsnoring and other sinus related problems often associated withrestless or interrupted sleep.

According to a study by the Sleep Assessment and Advisory Service,two out of three people sleep on their sides. Side-sleepers can nowlook forward to waking more refreshed and relaxed. The ergonomic shapeof "The SidePillow by Tempur-Pedic" was developed by doctors to ensureproper alignment, support and comfort for the head, neck and back forthose who sleep on their side or back.

The patented design of "The SidePillow by Tempur-Pedic" cradlesthe shoulders, neck and back, placing them in perfect alignment toencourage muscle relaxation. The design includes a curved edge that islower in the middle and higher on the sides. The front edge is alsotilted forward to support the upper vertebrae for superior comfort.

"For many consumers, sleep itself is an indulgence and trulyrestful sleep is the ultimate luxury," said Dany Sfeir, senior vicepresident of marketing. "'The SidePillow by Tempur-Pedic' is aclinically proven method for side- and back-sleepers to wake uprested, refreshed and ready to take on the day."

"The SidePillow by Tempur-Pedic" comes with a three-year limitedwarranty and features a plush, removable cover that is machinewashable and allergen-resistant. The pillow is available in medium(SRP $99) and queen medium (SRP $125) sizes. For more informationabout Tempur-Pedic products visit www.tempurpedic.com or call1-800-886-6466.

Tempur-Pedic International, Inc. (NYSE: TPX) manufactures anddistributes Swedish Mattresses and Neck Pillows(TM) made from itsproprietary TEMPUR(R) pressure-relieving material: a viscoelasticmaterial that conforms to the body to provide support and helpalleviate pressure points. Products are currently sold in 60 countriesunder the TEMPUR and Tempur-Pedic(R) brand names. World headquartersfor Tempur-Pedic International, Inc. is in Lexington, Kentucky. Formore information about the Company, visit www.tempurpedic.com.

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