4Kids Entertainment Teams with SUBWAY-R- Restaurants for TEENAGE MUTAN

4Kids Entertainment Teams with SUBWAY-R- Restaurants for TEENAGE MUTANT NINJA TURTLES-TM- Promotion; Seven-Week National Promotion Begins February 7, 2005

    Business Editors/Entertainment Editors

    NEW YORK--(BUSINESS WIRE)--Feb. 3, 2005--4Kids Entertainment, Inc. (NYSE:KDE) and SUBWAY(R) Restaurants have joined forces to launch a national promotion featuring the popular TEENAGE MUTANT NINJA TURTLES(TM) entertainment franchise.
    This seven-week promotion begins February 7, 2005 and continues through March 27, 2005 at participating SUBWAY(R) Restaurant locations in the United States and Canada, while supplies last.
    During the past 20 years - from three feature-length movies, comic books, video games, TV appearances and the toy shelf - millions of youngsters have enjoyed following the daring adventures of Michelangelo(TM), Leonardo(TM), Raphael(TM) and Donatello(TM) - fun action heroes with teenage verve, confidence and optimism.
    This promotion features a TEENAGE MUTANT NINJA TURTLES action toy premium with the purchase of SUBWAY(R) Restaurant's popular Kids' Pak(R) meals. Each action-oriented Turtles character reflects the SUBWAY(R) chain's dedication to help children "Eat Fresh. Have Fun. Get Fit(TM)" by encouraging kids to stay active with their favorite playtime characters:

--	Donatello's Kickin' Ninja Kite - Harness the wind and watch this purple bandanna-clad hero fly high!
--	Teenage Mutant Ninja Turtles Dual Disc Launcher - Twin flying, spinning discs that piggyback onto each other before launch.
--	Mikey's Shell Squirter - It looks like Michelangelo's hard green shell, but surprise - just add a water supply and push the plunger!
--	Teenage Mutant Ninja Turtles Extreme Sports Bottle - Fill this handy container with water or juice, snap shut the spout and you're ready to carry it about!

    In addition, each of the premiums will include a "Watch & Win" insert directing kids to watch the TEENAGE MUTANT NINJA TURTLES on 4Kids TV(TM) - 4Kids Entertainment's Saturday morning programming block on FOX - for their chance to win a range of fun-filled merchandise prizes.
    The SUBWAY(R) chain will support the TEENAGE MUTANT NINJA TURTLES promotion with in-store, point-of-purchase signage, as well as the www.subwaykids.com Web site.
    "SUBWAY(R) is well-known for its commitment to conducting promotions with brands that promote important values for kids," said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment. "We are proud that SUBWAY(R) has recognized the values of teamwork, loyalty and friendship that are at the core of the TEENAGE MUTANT NINJA TURTLES. In addition, the premiums promote physical activity, another cornerstone of the brand. We are pleased to launch a promotion with SUBWAY(R) and bring these popular characters to their guests."
    "We're welcoming the Teenage Mutant Ninja Turtles in thousands of SUBWAY(R) locations across North America," said Brad Saunders, Marketing Manager for the SUBWAY(R) Franchise Advertising Fund Trust. "Kids' Pak(R) meal time will be a fun time, too, whenever and wherever these brave Turtle heroes come out to play."

    About 4Kids Entertainment

    Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE:KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development; and Web site development. For further information, please visit the Company's Web site at www.4KidsEntertainment.com.

    About Mirage Licensing, Inc.

    Mirage Licensing, Inc. is the licensing arm of a group of companies (Mirage Studios, Inc.; Mirage Management, Inc.; Mirage Publishing, Inc.) located in Northampton, Massachusetts that for 18 years has administered, nurtured and protected the Teenage Mutant Ninja Turtles property, one of the most successful and respected worldwide children's entertainment and merchandise properties of all time.

    About SUBWAY(R) Restaurants

    The SUBWAY(R) restaurant chain, celebrating its 40th anniversary this year, is the world's largest submarine sandwich franchise, with more than 22,700 locations in 80 countries. The chain is also the second largest fast-food chain in the world, surpassing McDonald's(R) number of locations throughout the United States, Canada, and most recently, in Australia.
    Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, Seoul and Singapore, the SUBWAY(R) chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business.
    The SUBWAY(R) brand is ranked as the number one franchise opportunity in Entrepreneur magazine's 2005 "Franchise 500" listing. This marks the 13th time in 17 years that the chain has achieved this honor.
    Visit www.subway.com to learn more about the SUBWAY(R) restaurant chain - and for great games and fun activities, go to www.subwaykids.com.
    SUBWAY(R) and Kids' Pak(R) are registered trademarks of Doctor's Associates Inc.

    The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.

--30--MT/ny*

CONTACT: KCSA Investor Relations Todd Fromer, 212-896-1215 tfromer@kcsa.com or Michael Cimini, 212-896-1233 mcimini@kcsa.com or SSA Public Relations New York: Carolyn Lipkins, 212-679-4750 Los Angeles: Steve Syatt/John Russel, 818-501-0700

KEYWORD: MASSACHUSETTS NEW YORK INDUSTRY KEYWORD: ENTERTAINMENT ELECTRONIC GAMES/MULTIMEDIA RESTAURANTS MARKETING AGREEMENTS SOURCE: 4Kids Entertainment, Inc.

Copyright Business Wire 2005