Xcel Brands Reports Strategic Partnership With Hudson's Bay, Lord & Taylor

(RTTNews) - Xcel Brands, Inc. (XELB) a brand development and media company, said it has entered into an exclusive agreement and innovative strategic partnership with Hudson's Bay and Lord & Taylor.

Xcel will design and manage the manufacturing of products in an innovative Quick Time Response supply chain for four of Xcel's proprietary brands, including IMNYC, H Halston, C. Wonder Limited and an additional brand targeting millennials created exclusively for the program.

The innovative Quick Time Response supply chain model was developed by Xcel to create new ways for retailers to manage inventory in the current market environment.

The partnership allows Hudson's Bay and Lord & Taylor to manage dynamic assortments of inventory that respond to customer demands. Xcel will oversee and manage the design and supply chain while Hudson's Bay and Lord & Taylor will be the exclusive retail partners for the program for the U.S. and Canada.

The collections will be available at Lord & Taylor and Hudson's Bay retail stores, and on lordandtaylor.com and thebay.com, beginning Spring 2016.