Webinar Series from Xerox and PIA/GATF to Help Print Providers be Successful in Digital Printing

Xerox Corporation (NYSE: XRX) and the Printing Industries of America/Graphic Arts Technical Foundation have joined to educate print providers on the essentials of running a successful digital printing business. The 2008 PIA/GATF Digital Print Webinar Series features leading industry experts speaking on a range of topics in sales and marketing, print operations and business development. "With more printers adopting digital, we want to ensure our members have the appropriate resources to be successful in the digital space,” said Lisa Rawa, vice president, marketing, PIA/GATF. "This Webinar series is a great opportunity for our members to learn strategies for generating profit and growth with digital printing.” The next session is on April 8 from 2 p.m. to 3 p.m. EDT by Peter Muir, president, Bizucate, Inc., on "Be the Expert: Growing Your Customer’s Business.” The series of seven Webinars kicked off on Feb. 12 with a presentation by Muir on "Building a Digital Print Business: Strategy and Sales Approaches,” which was attended by 135 industry professionals. A rebroadcast is available at: http://www.brainshark.com/xerox/vu?pi=290522261. "Peter’s presentation was very informative,” said Dave Revzin, account executive, The Zenger Group, a full-service graphic communications provider in Buffalo, N.Y., who attended the first session and has sold digital printing for about eight years. "It can be a very difficult undertaking to get less experienced print buyers to understand why variable printing can give them a bigger bang for the buck. I welcome opportunities like this to solidify my understanding of the process and give me something new I can put in my bag of tricks. I’m almost certain I’ll attend more of the Webinars in this series.” While the digital printing opportunity is significant, 77 percent of the 23,500 commercial printers in the United States still do not offer digital printing, according to the PIA/GATF 2006 Print Atlas. "We’re targeting non-digital printing users with this series to help them capture the growth opportunity, as well as experienced print providers from companies of all sizes looking to address specific challenges in their business,” said Gavin Jordan-Smith, vice president, Xerox Commercial Print and Prepress Segments. "Our team of experts will cover everything that is required for success in digital printing.” The remaining schedule for the 2008 PIA/GATF Digital Print Webinar Series will be from 2 p.m. to 3 p.m. EDT on the following dates: April 8 — "Be the Expert: Growing Your Customer’s Business,” Peter Muir, president, Bizucate, Inc. June 10 — "Workflow Automation,” Frank Kanonik, president, DigitalPrintInfo, LLC Aug. 12 — "Variable Data Printing,” Larry Zusman, worldwide marketing manager, XMPie, Inc. Oct. 14 — "Web to Print,” speaker to be determined Dec. 9 — "Digital Color Management,” Brian Rooney, chief technology officer, Pantone, Inc. Feb. 10, 2009 — "Pulling it All Together,” Gina Testa, vice president, Channel and Customer Business Development, Xerox For more information and to register for the 2008 PIA/GATF Digital Print Webinar Series, visit: http://www.xerox.com/2008DigitalPrintWebinarSeries. Xerox has a number of other programs with the PIA/GATF, including the Buying Power Program, offering discounts on Xerox equipment to PIA/GATF members. In addition, the PIA/GATF Center for Digital Print Excellence in Sewickley, Pa., an institution which promotes print through teaching, research and internal development, uses Xerox digital printing equipment including a Xerox iGen3® 110 Digital Production Press and a Xerox Book Factory. About the PIA/GATF The Printing Industries of America/Graphic Arts Technical Foundation is the world’s largest graphic arts trade association, with more than 12,000 member companies, which it serves through advocacy, education, research and technical information services. The national organization has facilities in Washington, DC and Sewickley, Pa. Customer Contacts: For more information about Xerox products, visit http://www.xerox.com/tr/products For more information about the PIA/GATF, visit http://www.gain.net NOTE TO EDITORS: For more information on Xerox, visit http://www.xerox.com or http://www.xerox.com/news. For open commentary and industry perspectives, visit http://www.xerox.com/blogs or http://www.xerox.com/podcasts. Xerox®, iGen3® the Xerox wordmark and the spherical connection symbol are trademarks of Xerox Corporation in the United States and/or other countries.