24.09.2007 13:00:00
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The Knot Inc. Unveils TheNest.com Expansion
The Knot, Inc. (NASDAQ: KNOT) today unveiled a suite of enhancements on TheNest.com,
the company’s popular lifestyle website for
hip, young marrieds.
Sister to wedding site TheKnot.com, TheNest.com is the go-to advice
resource for a vast and loyal community of couples in their 20s and 30s
that are building and organizing their lives together—from
buying first homes to organizing their finances, decorating,
entertaining and relating. Fulfilling the demand for even more content,
the new TheNest.com includes interactive tools, calculators, photo
databases, "best of the web”
guides, blogging tools, photo sharing, plus expert Q+A and richer
editorial advice.
"Our community of smart, busy women is using
the Internet to research and organize every aspect of their lives,”
explains Carley Roney, cofounder and editor in chief of The Nest. "They
told us what they wanted, and we are thrilled to release a new site that
is entirely devoted to their needs and desires.”
Highlights of the site include:
MONEY
CHANNEL: Getting out
of debt, making a monthly
budget, learning how
to invest, filing taxes
jointly, buying
insurance, and merging
your money—TheNest.com/money
helps you get your finances in serious order for the first time.
Interactive features include a household budgeting tool, a savings
calculator and weekly Q+A with personal wealth management expert Robert
Pagliarini.
REAL
ESTATE CHANNEL: Deciding to
rent or to buy, house
hunting, finding the right broker,
choosing insurance
(even for renters!),
getting
a mortgage and home
improvement tips in a new blog by Barbara K—TheNest.com/realestate
helps out first time homeowners. Interactive features include a mortgage
calculator, mortgage
checklists, a home inspection checklist, home buying checklists and a
weekly "Just
Moved!” section, detailing a couple’s
recent home purchase (including price and photos!).
DÉCOR
CHANNEL: Picking paint
colors, organizing your closets,
making tiny
spaces feel bigger, and merging his
and her styles—TheNest.com/decortricks
gives easy decorating advice. Our Décor
Gallery has hundreds of inspiring photos—64
gorgeous bedrooms, 82
living rooms, 20
entryways, plus bathrooms,
home
offices and more. Experts include New York
socialite-turned-interior-design-genius Celerie Kemble and nationally
renowned garden designer Sean Conway. Plus: Real
Home Slideshows, a new community feature.
DINNER
CHANNEL: Hundreds of easy dinner recipes,
all with photos—40 chicken dinners, 30 pasta
dinners, plus slow-cooker, low-fat and under 15 minute meal categories.
Advice on how to store
cheese, stocking
your bar, and how
to set the table. Plus quizzes (how well do you know wine?);
checklists (Top Pantry Essentials); as well as a daily Q+A blog by
foodie Colleen Rush.
BUYING
GUIDE CHANNEL: Shopping for a flat
screen TV, shutting off
your landline, leasing
a car vs. buying—TheNest.com/buyingguides
gives advice on all big purchases from sound
systems to refrigerators,
cars
and couches.
Also: the best
places to shop online and real people product reviews.
LOVE/SEX
CHANNEL: Getting
along with the in-laws, jazzing
up your sex life, making
couple friends, and date-night
ideas—TheNest.com/love dishes out advice
on love and relationships. Sex expert Dr. Pam hosts a weekly Sex Q+A
blog that explains everything from far-out
fetishes to the best
positions to get pregnant.
To speak with an editor at The Nest, get high-resolution photos, or
speak with real couples about these hot topics and more on married life,
please contact Katie Nida-Rovano at (212) 219-8555 x1228 or email pr@thenest.com.
About The Nest The Nest (www.thenest.com)
is a hip guide to all things happily ever after. The popular offshoot of
The Knot takes a stylish, practical approach to what all young marrieds
need to know: from merging finances to buying and decorating homes,
cooking and entertaining, family relationships and more through weekly
blogs, expert Q&A, an online community, interactive tools and a
quarterly magazine. The Nest is a part of The Knot Inc., a lifestage
network (NASDAQ: KNOT).
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