The global market for male grooming product was at $ 47582 million in the year 2016

NEW YORK, Nov. 28, 2017 /PRNewswire/ --

KEY FINDINGS
The global market for male grooming product was at $ 47582 million in the year 2016. However, because of several promotive factors like aggressive strategies for marketing of grooming products, changing gender stereotypes and rising awareness and demand of these products from the emerging markets, the global male grooming product market is expected to witness a CAGR growth of 2.61% between the forecast years of 2017-2026. This growth is likely to increase the market value up to $61567 million by the end of 2026.



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MARKET INSIGHTS
The market segmentation of the global male grooming market can be done by products and distribution channels. The product segment is further sub-divided into electric male grooming products (electric shavers, trimmers, etc.), aftershave lotions (balms, moisturizer, and gels), shaving lotions and creams (pre-shave and aftershave) and toiletries (deodorants, bath and shower products, hair-care, skin care, etc.). On the other hand, the distribution channel is divided into hypermarket/supermarkets, internet retailing, health and beauty specialist retailers, chemists, etc.

REGIONAL INSIGHTS
North America, Europe, Asia-Pacific and rest of the world are the geographical segments of the global male grooming product market. The Asia-Pacific region is expected to exhibit the highest growth in terms of CAGR during the forecast period. The Chinese market is considered to be a major hub for the male grooming product market due to the availability of minimum rate raw material and cheap labor. However, by the end of 2026, the European region is expected to hold a dominant share of the global market, with countries like UK, Italy, Spain, and France being its significant contributors.

COMPETITIVE INSIGHTS
Several global brands like Avon, The Estée Lauder Companies Inc, Unilever L'oreal Group, Gillette and Procter and Gamble, are increasingly engaged in this market. The other prominent companies include LVMH Moet Hennessy Louis Vuitton SA, Beiersdorf Ag, Revlon, Kao Corporation, Panasonic, Sally Beauty Holdings Inc, Coty Inc, Mary Kay, Shiseido, and L'occitane International S.A.

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