Stoneacre Partners, LLC Announces Enterprise(R) Rent-A-Car, Jackson Hewitt(R) Tax Service and Goody's(R) as New Partners; NASCAR RACEPOINTS(SM) 1,000 Bonus Point promotion kicks off consumer launch

To generate excitement around the consumer launch of the NASCARRacePoints program, Stoneacre Partners introduces a 1,000 Bonus Pointpromotion for anyone who signs into the NASCAR RacePoints site beforeSeptember 30, 2005 and earns 5,000 points before December 31, 2005.Stoneacre Partners will support the consumer launch in multiplemarketing channels, including: TV, Print, Radio, Online Advertising,E-mail, and the NASCAR RacePoints website. Fans can sign into NASCARRacePoints for free by going to WWW.NASCAR.COM and clicking on NASCARRacePoints.

Enterprise(R) Rent-A-Car, the Official Rental Car Company ofNASCAR, is proud to offer NASCAR fans the opportunity to earn NASCARRacePoints. Fans will earn one point for every Dollar spent on anEnterprise rental (excluding all taxes and fees) when they reserveonline at www.enterprise.com/racepoints.

"This is an exciting opportunity for our customers, and we areproud to be a charter sponsor of the NASCAR RacePoints program," saidBarry Dvoracek, director of marketing communications for EnterpriseRent-A-Car. "As the largest rental car company in the United States,Enterprise Rent-A-Car provides race fans access to more than 5,700locations where they will enjoy great cars, low rates, free pick-up,and now - NASCAR RacePoints. This is a win-win for Enterprise and ourcustomers as we build a solid relationship with NASCAR and ourcustomers gain access to valuable rewards."

Jackson Hewitt(R), the Tax Service of NASCAR, will reward NASCARRacePoints participants with 100 points when they sign up to receivegreat offers from Jackson Hewitt. In addition, NASCAR RacePointsparticipants who get their taxes done at Jackson Hewitt betweenJanuary 2, 2006 and April 15, 2006 will save $10 and earn 1,000 NASCARRacePoints.

"We are excited to have the opportunity to reach thousands ofNASCAR fans through the NASCAR RacePoints rewards program and providethem with a valuable incentive to test drive our tax preparationservices," said Peter Tahinos, senior vice president of marketing forJackson Hewitt.

Only Goody's(R) works fast enough to be the Official Pain Relieverof NASCAR. That's why Goody's(R) is offering NASCAR fans a chance toearn points fast. Specially marked boxes of Goody's Headache Powderswill offer the opportunity to earn 100 points instantly. In addition,five lucky winners will earn 100,000 points when they go online todeposit their NASCAR RacePoints into their account. Starting inOctober, 2005, the specially marked boxes will be found at Ingles,Food City, Winn Dixie, Kroger and other fine retailers.

"We are thrilled about the opportunity to offer NASCAR RacePointson Goody's purchases," stated Alan McKirby, senior brand manager forGoody's Headache Powders. "We've been the Official Pain Reliever ofNASCAR since 1977, and many of our consumers have grown to becometruly dedicated NASCAR fans, so this is a natural extension for us.This is a great program that allows us to reward their loyalty byoffering NASCAR RacePoints for their purchases."

"The addition of Jackson Hewitt(R), Goody's(R) and Enterprise(R)Rent-A-Car to our diverse portfolio of partners showcases the broadarray of ways to reward consumer behavior with NASCAR RacePoints(SM),"said Pat Brady, chief executive officer of Stoneacre Partners.

"Our 1,000 Bonus Point launch promotion serves as a greatincentive for race fans to test drive the program and see how easy itis to earn points toward the best rewards in the sport," said ThorpFoster, president of NASCAR RacePoints.

"The wide variety of official sponsors that have enlisted theirservices to the NASCAR RacePoints program keeps getting stronger andstronger, as further evidenced by the announcement that EnterpriseRent-A-Car, Goody's and Jackson Hewitt have joined the family ofpartners for the Official Rewards Program of NASCAR," said Mark Dyer,vice president of licensing for NASCAR. "NASCAR RacePoints continuesto offer our fans unique and assorted means in which they can berewarded for their loyalty in purchasing NASCAR branded products andservices."

NASCAR RacePoints, the Official Rewards Program of NASCAR, is afree consumer loyalty program designed to allow participants to earnpoints based on purchases made with participating NASCAR sponsors.Accumulated points can be tracked and redeemed online for excitingrace-related rewards in the exclusive online NASCAR RacePointscatalog.

The NASCAR RacePoints catalog offers racing fans an exciting arrayof more than 120 different rewards within four categories: Access &Experiences, Collectibles & Memorabilia, Apparel, and Merchandise. Allthe products and experiences in the catalog are from official NASCARlicensees including: Action Performance, Richard Petty DrivingExperience, Team Caliber, VF Corporation and more.

Within the Access & Experiences section of the NASCAR RacePointscatalog, fans will find unique fan experiences. These amazing rewardsinclude the opportunity to become "Crew Chief For A Day" with a NASCARteam or to get front-row in the Driver's Introduction Red Carpet areaat a select NASCAR NEXTEL Cup Series race. In addition to theseoutstanding rewards, fans can redeem their points for high-qualityNASCAR merchandise and apparel from the top NASCAR drivers and teams.

About NASCAR RacePoints(SM)

NASCAR fans can join NASCAR RacePoints, the Official RewardsProgram of NASCAR, and be rewarded for their loyalty to the sponsorsof the sport. Currently, MBNA America Bank, Enterprise Rent-A-Car, XMSatellite Radio, CENTRIX Financial, Goody's, Home123 Corporation, andJackson Hewitt are issuing NASCAR RacePoints. Additional issuingpartners will be announced periodically, and an up-to-date list canalways be found on the NASCAR RacePoints website. Fans can sign intoNASCAR RacePoints for free by going to WWW.NASCAR.COM and clicking onNASCAR RacePoints.

About Stoneacre Partners, LLC

Stoneacre Partners, LLC, a leading developer of affinity andcustomer loyalty programs, has secured long-term, exclusive rightsfrom NASCAR to create, develop and manage the NASCAR RacePointsprogram. Stoneacre and NASCAR are working closely with numeroussponsors, licensees and promotional partners to develop earningopportunities and rewards for participants in the NASCAR RacePointsprogram. Stoneacre manages fan relationships for the entire sport ofNASCAR by directly connecting the sport to its avid fans. TheStoneacre Partners team has a long history of creating and developingsome of the most successful customer loyalty initiatives in history,including Marlboro Gear, Pepsi Stuff, and the Beanie Babies OfficialClub.

About Enterprise Rent-A-Car

Enterprise Rent-A-Car is the largest rental car company in NorthAmerica. It operates more than 800,000 rental and fleet servicesvehicles worldwide and has annual revenues of $7.4 billion. Last year,Enterprise opened nearly 500 new locations, increasing its totallocations to more than 6,500. Enterprise is currently number 16 on theForbes "500 Largest Private Companies in America" list. For moreinformation about Enterprise, visit www.enterprise.com.

About Jackson Hewitt Tax Service, Inc.

Jackson Hewitt Tax Service Inc. (NYSE: JTX) is the second largesttax preparation service company in the United States, with over 5,400franchised and company-owned offices in 49 states and the District ofColumbia. Specializing in electronic filing (IRS e-file), the Companyprovides full service, individual federal and state income taxpreparation and facilitates related financial products. Most JacksonHewitt offices are independently owned and operated. Jackson Hewitt isbased in Parsippany, New Jersey. More information about the companycan be obtained by visiting the company's web site athttp://www.jacksonhewitt.com.

About Goody's

Goody's Headache Powder has been providing fast relief since1932when it was formulated by Winston-Salem, NC pharmacist Martin "Goody"Goodman. Today, it is one of the most popular analgesics in thesoutheastern United States providing fast and effective temporaryrelief from minor aches and pains due to headaches, arthritis, coldsor flu, muscle strain, backache and menstrual discomfort.

Goody's was one of the first non-automotive sponsors of NASCAR,and has also been its Official Pain Reliever since 1977.

About NASCAR

The National Association for Stock Car Auto Racing, NASCAR, is thesanctioning body for one of America's premier sports, which is thesecond highest-rated sport on television and has the most corporateinvolvement of any major sport. NASCAR sanctions approximately 1,800races at 120 tracks in 38 states. The licensing division of NASCAR,based in Charlotte, N.C., works with more than 200 licenseesnationwide. Overall, NASCAR fans purchased $2.1 billion inNASCAR-licensed merchandise and services in 2004. Headquartered inDaytona Beach, FL, NASCAR also has offices in Concord, N.C., LosAngeles, New York, Toronto, and Bentonville, Ark.

NASCAR (R), NASCAR.COM (R), and NASCAR RacePoints(SM) aretrademarks owned by NASCAR, Inc.