Ruder Finn Launches New Specialty Practice Focused Exclusively on Healthtech: Bloom Health

NEW YORK, April 12, 2017 /PRNewswire/ -- Ruder Finn today announced the launch of Bloom Health, an integrated communications practice exclusively dedicated to the growing and rapidly-evolving healthtech sector. Bloom Health is designed to support companies at the intersection of science, healthcare and technology that are creating and leveraging digital tools to transform the practice of medicine, the development of new therapies, and the delivery and consumption of healthcare. To spearhead the new offering within its incubator transmedia agency Bloom, Ruder Finn brought on Nicole Pariser as Senior Vice President of Health Technology.

Building on Ruder Finn's deep global expertise and established capabilities in healthcare and technology, Bloom Health offers both B2B and consumer specialization to help clients create and communicate a compelling vision; navigate a complex, rapidly-evolving marketplace and reach their potential. The practice will focus on digitization and new technologies for: patient engagement, disease management and prevention; medical research and clinical trial innovation; and healthcare delivery and distribution.

"The unprecedented convergence is creating new opportunities for patients," said Ruder Finn CEO Kathy Bloomgarden. "With Bloom Health, we're building a nimble, entrepreneurial team with first-hand experience in dealing with the nuances of both healthcare and technology. We can help tech companies better navigate the communication complexities of a highly sensitive and regulated healthcare ecosystem, while helping biopharma and healthcare interests engage and communicate in a tech and startup universe. We are excited to bring on Nicole to overcome conventional communications boundaries and meet client needs in this new healthtech space."

Pariser joins Bloom from Medidata, the leading global provider of cloud-based solutions for clinical research, where she was the Director of Global Public Relations. She established and led Medidata's first international PR function, scaling an integrated program across offices in the US, Asia and Europe. As part of her role, she supported the company's pioneering mobile health (mHealth) initiatives, including key collaborations with pharmaceutical companies, CROs, academic medical centers and device manufacturers, positioning Medidata as the technology leader in the space and the authority on incorporating wearables, sensors and apps into the highly structured world of clinical trials. Prior to Medidata, Pariser worked in corporate communications, managing both internal and external programs, at inVentiv Health, Goldman Sachs and Pfizer.

"It's a thrill to join Bloom and be part of the innovative Ruder Finn team building meaningful programs for healthcare and technology companies around the world," Pariser said. "Advances in technology and the ability to turn data into actionable insights are enabling more quantitative and continuous measures of people's health, bringing us closer to the promise of digital medicine. However, to realize this promise, new technologies must be integrated into highly-regulated healthcare processes, a complex undertaking that requires scientific rigor, time and, often, a significant shift in strategy and structure. At Bloom, we understand these unique challenges and opportunities, and we're excited to partner with established and emerging healthtech leaders to tell the stories behind the incredible innovations and life-changing benefits that new technologies deliver, while helping to grow a commercial market around them."

About Bloom
Bloom is a transmedia marketing communications agency that helps companies grow their business with a channel-led storytelling approach. We use the latest thinking, data analytics, and platforms to engage audiences about digital life, digital health and the power of a connected business. The agency is part of the global Ruder Finn network, one of the largest independent agencies worldwide. Bloom designs integrated communications programs that capture brand audiences with new formats, including video, virtual reality, comics, print, mobile, web content, music, games and location-based marketing, to make a measurable business impact. Follow us on Twitter @BloomTransmedia.

ABOUT RUDER FINN, INC.
Ruder Finn, Inc. is one of the world's largest independent global communications and creative agencies with dual headquarters in the U.S. and China. Founded in 1948, Ruder Finn serves the global and local communication needs of over 250 corporations, governments, non-profit organizations and startups. The agency is organized around four strategic pillars that reflect its core areas of expertise: Health & Wellness, Corporate Reputation & Transformation, Technology & Innovation, and Consumer Connections. RFI Studios, the agency's full-service digital practice, leads the industry in designing and developing internal collaboration platforms, building conversations and communities around brands, and staying top-of-mind in the world of mobile applications. Ruder Finn's work, talent and culture have received industry-wide recognition, featuring awards from the Cannes Health Lions, the Clio's, the SABRE Awards, the Big Apples and the PRWeek Awards. In 2016, Bulldog Reporter named Ruder Finn Large and Tech Agency of the Year, and PR News' has listed Ruder Finn as one of the Top Places to Work in PR for three years in a row. For more information, visit www.ruderfinn.com. 

CONTACT: Vernon James, Corporate Communications, Ruder Finn, JamesV@Ruderfinn.com +1 212-583-2764

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SOURCE Ruder Finn