PureCircle Announces Newest Custom Ingredient for Drinks: Sigma-Beverage

OAK BROOK, Illinois, Nov. 22, 2016 /PRNewswire/ -- PureCircle introduces Sigma-Beverage, its latest breakthrough stevia ingredient that is specifically optimized for beverage formulations and delivers unmatched taste results when compared to other stevia ingredients on the market. Sigma-Beverage performs similarly to sugar at deep calorie reductions so formulators can create beverage solutions consumers will love while reducing development time by 30 – 50 percent.

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"Sigma-Beverage was formulated with a carefully tailored, proprietary combination of steviol glycosides designed to address the unique needs for beverage formulations," said Faith Son, PureCircle's Vice President of Marketing and Innovation. "We have seen success with this approach for our customers and are excited to help them further unlock the beverage category and reduce overall calories while meeting the taste desires consumers demand."

Designed as the perfect stevia sweetener for beverage formulations, Sigma-Beverage has a crucial upfront sweetness needed for most beverage applications and provides a reduction in linger when formulating low-to-zero calorie solutions.

"Beverages have provided a challenge for formulators because of the high sweetness max," said John Martin, PureCircle's Senior Director of Global Technical Innovation. "To achieve that high level of sweetness with stevia can often result in linger and a strong, sweetness aftertaste. However, by selecting the steviol glycosides that provide a very clean, sugar-like taste with a reduced linger, we have been able formulate a stevia ingredient that really works well for the challenges of beverage applications. We are extremely pleased with the results we are seeing."

Sigma-Beverage is the third, category specific ingredient in PureCircle's portfolio. It joins Sigma-Tea and Sigma-Dairy, all of which are outperforming first generation Reb A solutions on taste and have been developed through PureCircle's predictive modeling technology.

Sigma-Beverage is available for customers to order samples and it will be showcased this week at Food Matters Live in London.

About PureCircle

PureCircle is the world's leading producer of high-purity stevia ingredients for the global food and beverage industry. Its mission is to encourage healthier diets around the world through the supply of natural ingredients to the global food and beverage industry. Its vision is to lead the global expansion of stevia as the next mass volume, natural-origin sweetener. PureCircle has offices around the world with the global headquarters in Kuala Lumpur, Malaysia. It was founded in 2002 and was incorporated into PureCircle Limited in 2007. PureCircle's shares are listed on the main market of the London Stock Exchange and trade under the ticker symbol PURE. For more information, visit: www.purecircle.com.