PointRoll Partners With On2 Technologies to Drive Flash 8 Video-Enabled Online Advertising

FORT WASHINGTON, Pa., Jan. 24 /PRNewswire-FirstCall/ -- PointRoll, Inc. (http://www.pointroll.com/) has partnered with On2 Technologies, Inc. to add Flash 8 video encoding capabilities to PointRoll video units. As part of the agreement, PointRoll is licensing On2's Flix Engine and Flix Pro toolsets, the Company's premiere Flash 8 video encoding solution for the enterprise, to enable PointRoll to create and deliver the industry's highest quality Flash 8 video-enabled online advertisements. The move to Flash 8 video reinforces PointRoll's commitment to working with best-of-breed technology providers to deliver the highest quality video units for the advertising and creative community.

PointRoll has served more than 29 billion ads over the past 12 months, 20 percent of which were video, making it the clear leader in rich media delivery. Since debuting its video ads in 2000, PointRoll has been known for ads that combine video with other interactive elements, such as downloads and data collection, to maximize value for both advertisers and consumers. Current offerings include expandable, full screen and interactive video formats.

"Advertisers are increasingly embracing the myriad possibilities of online video, going beyond the limits of television to create an interactive, engaging experience for consumers," said Keith Gelles, co-founder and chief technology officer of PointRoll. "On2 is widely considered the Gold standard of digital video compression technology. As both the demand for and the sophistication of video advertising increases, On2 will help us ensure that our clients' brands stand out on the Web."

On2's Flash 8 video encoding technology allows video designers to leverage Macromedia Flash 8 video, which is rapidly becoming the Internet video format of choice for delivering high quality video online. This opens the doors to tremendous creative possibilities, and promises to help bolster the growth that has been projected for video ads in 2006.

"PointRoll powers some of the most creative video ads on the Web, and has helped drive the widespread adoption of online video ads among national brand advertisers," said Douglas McIntyre, chairman, president and chief executive officer of On2 Technologies. "By embracing Flash 8 video, PointRoll is catapulting online advertising into an entirely new category of innovative, far-reaching and highly targeted digital media communications. The On2 Flix Engine and Flix Pro tools will give PointRoll the freedom to use the most sophisticated Flash 8 video format to create a valuable, seamless viewing experience."

About On2 Technologies, Inc., The Duck Corporation

On2 Technologies is a leading technology firm at the forefront of digital video compression. The company revolutionized digital media delivery with the creation of its advanced full-motion, full-screen On2 Video compression and streaming technologies. On2 Video codecs are widely used in the Internet, video-on-demand, VOIP, and mobile media markets. They operate with On2's Flix and On2 TrueCast software, as well as third-party products. On2's software is used by such leading global companies as Adobe/Macromedia, AOL, Skype, XM Satellite Radio, Sony, VitalStream, and Tencent. The On2 Video decoder has an installation base of millions through its inclusion in Adobe Flash Player, Skype 2, AOL Media Player, Viewpoint, and others. Located in New York City, the company has an office in Clifton Park, NY, and operations in Cambridge, UK. To contact On2, write to sales@on2.com or visit http://www.on2.com/

About PointRoll, Inc.

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. , powers the most creative, engaging, and consumer-friendly ad campaigns on the Internet. Founded in 2000, the company enables advertisers, agencies, and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(R) expanding ads, Tomboy universal 100K+, TowelBoy(R) snap-back units, BadBoy floating ads, and PaperBoy Local Delivery, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com/.