Pennsylvania Liquor Control Board Celebrates Grand Opening of Fine Wine & Good Spirits Premium Collection Store at Capital City Mall, Camp Hill, Cumberland County

CAMP HILL, Pa., Nov. 17, 2017 /PRNewswire-USNewswire/ -- The Pennsylvania Liquor Control Board (PLCB) today welcomed local officials, the public, and "TODAY" show host Kathie Lee Gifford to the grand opening of a new Fine Wine & Good Spirits Premium Collection Store at the Capital City Mall, Camp Hill, Cumberland County.

Gifford helped cut the ribbon on the branded store, which is one of the largest in Pennsylvania. Its 11,600 square feet feature more than 4,400 wines and spirits, including Premium Collection luxury items and Chairman's Selection® wines, which are select, highly rated wines at significant savings over nationally quoted prices. The store also features a wine specialist, who is specially trained to help customers select the perfect wine for every occasion.

The store offers a warm, welcoming atmosphere for consumers to browse the extensive selection and taste featured wine and spirits. The focal point is a center table, where customers can find staff to answer questions or provide individualized recommendations. The center table, which includes a tasting bar, also provides space for highlighting promotional items and a collection of educational materials for customers such as:

• Answers to frequently asked questions about wine and spirits
• A vintage chart
• A food pairing outline
• Party planning guide
• Calorie chart
• Tips for responsible hosting and consumption

The new store has a "Made in Pennsylvania" section to highlight wine and spirits produced in the commonwealth. Also, this store features Pennsylvania Lottery ticket sales.

Throughout design and construction, the PLCB was committed to developing a store that is attractive and environmentally responsible. The majority of the store's lighting is state-of-the-art LED or energy-efficient compact-fluorescent lighting, using a fraction of the energy of traditional lighting.

This new Fine Wine & Good Spirits Premium Collection Store will be open from 9:00 AM to 10:00 PM Monday through Saturday and from 11:00 AM to 7:00 PM on Sundays. The phone number of the store is 717.730.2011.

The Fine Wine & Good Spirits store at 3441 Simpson Ferry Rd., Camp Hill, is now closed.

Gifford met and greeted fans who purchased her GIFFT wines. She is the three-time Emmy-winning co-host of the fourth hour of "TODAY" on NBC. Prior to that, she was co-host of "Live with Regis and Kathie Lee" for 15 years. A playwright, producer, singer, songwriter, author, actress, and philanthropist, Gifford has starred in numerous television programs and movies in her 50-year career. In 2014 she launched GIFFT in partnership with Scheid Family Wines in Monterey, Calif. They have four award-winning wines in the GIFFT family: Pinot Grigio, Red Blend, Chardonnay, and Pinot Noir Rosé.

The PLCB regulates the distribution of beverage alcohol in Pennsylvania, operates more than 600 wine and spirits stores statewide, and licenses 20,000 alcohol producers, retailers, and handlers. The PLCB also works to reduce and prevent dangerous and underage drinking through partnerships with schools, community groups, and licensees. Taxes and store profits – totaling $15.8 billion since the agency's inception – are returned to Pennsylvania's General Fund, which finances Pennsylvania's schools, health and human services programs, law enforcement, and public safety initiatives, among other important public services. The PLCB also provides financial support for the Pennsylvania State Police Bureau of Liquor Control Enforcement, the Department of Drug and Alcohol Programs, other state agencies, and local municipalities across the state. For more information about the PLCB, visit www.lcb.pa.gov.

MEDIA CONTACT: Shawn M. Kelly, 717.303.8522

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SOURCE Pennsylvania Liquor Control Board