Packeteer(R) Solution Delivers Intelligent Application Optimization and Acceleration at Trade Me

Packeteer® (NASDAQ:PKTR), the global leader in WAN application performance solutions, today announced that Trade Me, New Zealand's leading ecommerce business, has accelerated and optimized the traffic between its New Zealand data centers using Packeteer’s PacketShaper® solutions to more efficiently ensure business continuity. With support from Hewlett-Packard New Zealand — a Packeteer Global Solutions Partner — Trade Me has deployed four PacketShaper® 10000 WAN optimization appliances. Using a combination of intelligent application optimization and acceleration the Packeteer solution has reduced the load on Trade Me’s Auckland-Wellington link by 60-70 percent and halved the time taken to run the daily backup of its primary site from seven hours to 3.5 hours. Trade Me operates New Zealand’s busiest website. With around 1.1 million current listings and 1.9 million active members, it serves around 50 million pages to over 400,000 people each day to its sites, which are available 24 hours a day, seven days a week. Trade Me maintains this high level of business continuity through the constant replication of data between its Auckland and Wellington data centers and daily backups of its core site. The company runs an active-active solution with external Web traffic shared equally between its Auckland and Wellington data centers. If one site becomes unavailable, the other continues to serve Trade Me traffic. Prior to installing Packeteer’s solutions, Trade Me’s daily backup from its core site was taking seven hours, starting at 6:00 a.m. and running through the early afternoon. This placed an unacceptable load on the Auckland to Wellington link, which also carries transactional traffic such as site-to-site database queries and traffic related to data replication which ensures the two sites remain in synch. Trade Me evaluated a number of different solutions to its data replication and backup problem, including increasing bandwidth, prioritizing traffic using network routers and deploying WAN optimization appliances. Increasing bandwidth was ruled out because it would have increased ongoing operational expenditures, with no guarantee that the problem would not re-occur in the future as data volumes continued to increase. Router-based traffic prioritization was also rejected. It would not offer the same levels of application traffic visibility, reporting, acceleration and ease of use of a comprehensive WAN optimization solution. Of the WAN optimization vendors evaluated, Packeteer was chosen because of its Intelligent Service Assurance™ approach to WAN optimization which provides superior network application visibility, reporting and acceleration. Packeteer was able to document the performance of its solution and supplied evaluation units so Trade Me could pilot the solution prior to purchase. By identifying transactional and back up traffic and then applying compression, acceleration and bandwidth shaping techniques, Packeteer’s PacketShaper solution ensured that Trade Me’s data centers remained in sync while maintaining the high performance delivery of the traffic that is critical to the company’s auction site. "Packeteer simplifies the management of the solution. It shows all the traffic and breaks it down by application so you can apply a shaping policy,” said Allister Maguire, network specialist for Trade Me’s infrastructure team. "The GUI interface on the PacketShaper is a lot simpler than the command line interface on the router. Setting priorities for a particular application or user is a lot easier. It is so easy that anyone in the infrastructure team can be trained to do it.” For now, Trade Me has avoided the ongoing operational expenditure involved in increasing bandwidth on its Auckland-Wellington link. It will, however, have to upgrade bandwidth in the future. When it does, the Packeteer solution will scale to accommodate the increased bandwidth and guarantee that it is applied to the right applications in the right way at the right time to efficiently maintain Trade Me’s business continuity. "The solution we have will scale considerably without major changes which will be a benefit to us,” said Maguire. "At some point we will have to increase bandwidth. With Packeteer, we can make the best use of whatever extra bandwidth we purchase. Our daily backups, for example, will be able to use all of the available bandwidth without affecting our other applications.” "Packeteer’s WAN optimization solution was the best way to extend Trade Me’s business continuity infrastructure,” said Paul Howe, commercial account manager for Hewlett-Packard. "The solution provides excellent network visibility and reporting and adds a range of sophisticated acceleration and prioritization technologies without introducing a significant management overhead.” About Packeteer Packeteer is the global leader in WAN Application Delivery. Packeteer’s solutions provide an intelligent, unified and adaptive approach to monitor, shape, and optimize applications, delivering the best user experience for any application to any location. For more information, visit the company’s Website at http://www.packeteer.com. Safe Harbor Clause The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, as amended, including statements regarding Packeteer's expectations, beliefs, intentions or strategies regarding the future. Forward-looking statements include, but are not limited to, express or implied statements regarding future revenues, revenue growth and profitability, spending levels by existing and prospective customers, the markets for our products, new product development, liquidity and macro economic conditions. All forward-looking statements included in this press release are based upon information available to Packeteer as of the date hereof. Packeteer assumes no obligation to update any such forward-looking statements. Forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those projected. Actual results may differ materially due to a number of factors including the perceived need for our products, our ability to convince potential customers of our value proposition, the costs of competitive solutions, continued capital spending by prospective customers and macro economic conditions. These and other risks relating to Packeteer's business are set forth in Packeteer's Form 10-K filed with the Securities and Exchange Commission on March 4, 2008, and Packeteer's Form 10-Qs and other reports filed from time to time with the Securities and Exchange Commission. Packeteer, the Packeteer logo, PacketWise, PacketShaper, PacketShaper Xpress, PacketSeeker, Intelligence Center, PolicyCenter, ReportCenter, SkyX, iShared, Mobiliti, iShaper, IntelligenceCenter, Raptor, and Talon are trademarks or registered trademarks of Packeteer, Inc. in the United States and other countries. All other products and services are the trademarks of their respective owners.