Nissan To Feature Fan-Made Instagram And Vine Videos In TV Commercial

NASHVILLE, Tenn., July 10, 2013 /PRNewswire/ -- The all-new 2014 Nissan Versa Note is much more than a means of transportation. It's your door to more of the things you love to do. That's why Nissan is inviting users of Instagram and Vine to celebrate their passions in their own short videos. All entrants have the chance to win prizes and see their creations in a national Nissan TV commercial.

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As of today, aspiring videophiles can visit YourDoorToMore.com for details about the contest, including sample videos and a printable kit containing cutout versions of the Versa Note. To enter the competition, users make a six-to-15 second video on Vine or Instagram about what they love, include at least one Versa Note cutout, and then post the video with the #VersaVid hashtag. A total of six winners will receive $1,000 Amazon.com gift cards to help fuel their passions, and three of those winners will have their videos featured in a Nissan TV ad to promote the Versa Note later this year. Video submissions will be accepted until 11:59 p.m. ET on Monday, August 5.

"Cars don't just take us places. They help us chase dreams, seek adventure, and enjoy life to the fullest," said Jon Brancheau, vice president, Marketing, Nissan North America. "We want to celebrate that freedom and the creativity it can inspire."

The "Your Door to More" video contest is inspired by the 2014 Nissan Versa Note, a second-generation hatchback with a sculpted, modern and energetic look that reflects the active lives of its target buyers. The Versa Note is an exceptional combination of versatility, technology and value that features best-in-class fuel economy and total interior volume.^* It's a kid friendly and adult-comfortable vehicle that enables owners to take their friends and family anywhere they want to go – and do a whole lot more of what they love along the way.

*AutoPacific segmentation. MY14 Versa Note v. 2013 Economy Compact Class, 5 passenger vehicles, excluding electrics and hybrids. 2013 EPA estimate for 2014 Versa Note 40 MPG Hwy.

About Nissan North America

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S. Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan

Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 267,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

SOURCE Nissan North America