Media invitation : Presentation of the À votre santé avec Metro program

MONTREAL, Oct. 15, 2013 /CNW Telbec/ - Maintaining its commitment to promoting healthy eating and the well-being of its customers, Metro invites media representatives to the presentation of À votre santé avec Metro, a unique program in Canada that will be launched simultaneously in Metro stores in Quebec and Ontario.

The À votre santé avec Metro program encourages a holistic approach to health. It has been developed in close collaboration with the McGill Centre for the Convergence of Health and Economics (MCCHE) with which Metro has partnered.

Some statistics:

• Half (52%) of Canadians who are responsible for food shopping in the home say they pay attention to what they eat.¹
• 60% of Canadian consumers say they have good knowledge of health and nutrition (a drop of 10 points since 2008), while 30% say they are often confused about what they should eat in order to remain healthy.¹

Lunch will be served after the program presentation.

Free parking in the Complexe Chaussegros-de-Léry, 330, rue du Champ-de-Mars, Montréal.

Sources :

¹Primary Food Shoppers and Their Quest for Health and Nutrition, Canada results, HealthFocus International, winter 2012, 502 respondents.

SOURCE METRO INC.