28.09.2007 19:16:00
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It's the Great eBay Fashion Auction, Charlie Brown!
MetLife (NYSE:MET):
WHAT
A sexy Isaac Mizrahi dress featuring Charlie Brown’s
signature zig-zag, a bright yellow feathered Woodstock cocktail dress by
Project Runway’s Laura Bennett, a
bedazzled Sally frock designed by Tony Award-winner Kristin Chenoweth—these
and dozens of other Peanuts-inspired designs by the leading names
in fashion will be auctioned off on eBay (www.ebay.com/snoopyinfashion)
and the proceeds donated to charity beginning Monday, October 1,
2007.
The designs were unveiled at MetLife Snoopy in Fashion, the
first-ever Peanuts runway show held September 7 in New York’s
Bryant Park during Mercedes-Benz Fashion Week. The witty and elegant
couture fashions also include outfits by such pre-eminent designers as Betsey
Johnson, Liz Claiborne, Pamella Roland, Heatherette, actress-comedienne
Whoopi Goldberg and "The View”
co-host Elisabeth Hasselbeck.
Proceeds from the MetLife Snoopy in Fashion auction will benefit Dress
for Success, a non-profit organization which promotes the economic
independence of disadvantaged women by providing professional attire, a
network of support and the career development tools to help women thrive
in work and in life. MetLife recognizes that the very best and most
respected companies are not only successful in the eyes of their
customers and shareholders but they are also good corporate citizens who
care about the communities in which they live and do business.
WHEN
The MetLife Snoopy in Fashion Auction will begin on eBay at 7:00 p.m.
Pacific time on October 1, 2007. The designs will be auctioned off
throughout the month of October.
WHO Jeannie Schulz, wife of Peanuts creator Charles Schulz, to
discuss the Peanuts and its fashion-filled history.
Beth Hirschhorn, chief marketing officer, MetLife, to discuss the
impetus for sponsoring MetLife Snoopy in Fashion, including how the
insurer is building paths where women walk, as well as details about the
charity auction.
Joi Gordon, chief executive officer, Dress for Success Worldwide,
to discuss how the charity auction –as well as
a limited edition silk "if”
scarf -- will benefit such a worthwhile cause: helping women who have
had more than their fair share of "ifs”
in life.
For free video content from MetLife Snoopy in Fashion, please log on
to www.thenewsmarket.com/snoopyinfashion
to preview and request video. You can receive broadcast-standard video
digitally or by tape from this site. Registration and video is free to
the media. eBay by Auction Cause
The MetLife Snoopy in Fashion auction component is being managed on eBay
by Auction Cause, a premier online auction management agency
specializing in high-profile design, strategy, and cause marketing for
corporations and nonprofits worldwide. For more information, please
visit http://www.auctioncause.com.
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