Guitar Hero(R) Hits the Road with the American Idols Live! Tour 2008

This summer, Activision, Inc.’s (Nasdaq:ATVI) Guitar Hero®, the #1 best selling video game franchise of 2007, will go coast-to-coast with the American Idols Live! Tour 2008, kicking off in Glendale, Ariz. on July 1. The sponsorship fuses the two pop culture phenomenons together for a second time, building on the success of the dual-branded "Risky Business” TV advertisements that featured season seven winner David Cook and finalist David Archuleta last month. In the upcoming 53-city tour, concert-goers will be among the first to experience three of the newest Guitar Hero games, the highlight of which will be a sneak-peak video demonstration of Guitar Hero World Tour, which officially hits shelves this fall. The 10 "Idol” tour finalists will be part of a halftime Guitar Hero World Tour rockumentary, created by advertising agency DDB, that blends the camaraderie of hanging out in the studio with the franchise’s latest transformation of music gaming - a slick newly redesigned guitar, a genuine electronic drum kit and a microphone. In each city, expert shredders will also face-off on center stage, and Guitar Hero: Aerosmith and Guitar Hero: On Tour will be available for everyone to play in a booth throughout the tour. "The American Idols Live! Tour is for families to immerse themselves in the Idol experience first-hand, and what better way to bring a personalized, super star feeling to life than by playing Guitar Hero,” said Iain Pirie, head of 19 Entertainment U.S. "Integrating Guitar Hero into the tour gets fans actively involved and provides an added dose of entertainment that we know they’ll love.” "The Guitar Hero franchise is continually searching for new and organic ways to connect with music fans,” said Robert Kotick, Chairman and CEO, Activision, Inc. "Linking the concert-going experience with a chance for people to feel like they are taking center stage with Guitar Hero delivers on just that. By going from town to town alongside ‘American Idol,’ we are building a strong community and providing new ways for families and friends to spend time together by sharing the magic of music.” This week, rockers of all ages can enjoy two new video games from the Guitar Hero franchise, including: Guitar Hero: On Tour – For the first time ever, Guitar Hero fans can rock out anytime, anywhere with Guitar Hero: On Tour. Designed specifically for the Nintendo DS™, Guitar Hero: On Tour is bundled with a revolutionary Guitar Hero™ Guitar Grip™ and is currently available in stores nationwide. Guitar Hero: Aerosmith – Rock this way with America’s greatest rock n’ roll band, Aerosmith. Relive the band’s illustrious career from their early days at Nipmuc High School and continue on their journey to becoming rock royalty. Available on June 29, 2008 for Xbox 360®, PlayStation® 2, PLAYSTATION® 3 and Nintendo Wii™. About 19 Entertainment Simon Fuller’s 19 Entertainment Ltd. is recognized as a lead creator, provider and promoter of globally successful entertainment brands today. The company has attracted a unique collection of expertise in executives who work together to integrate and leverage activity across television, sports, film, touring, merchandising, music publishing, recording and artist/writer management. 19 Founder and CEO Simon Fuller has developed and managed some of the biggest entertainers of our time, with credits that include the creation of TV phenomenon AMERICAN IDOL, SO YOU THINK YOU CAN DANCE and renowned U.K. television series POP IDOL. 19’s roster of chart-topping artists includes legendary musical icon Annie Lennox, country music sensation Carrie Underwood, the pop group sensation Spice Girls, and IDOL alumni Kelly Clarkson, Chris Daughtry and David Cook, to name just a few. In 2007, 19 Entertainment Ltd. nabbed multiple Grammy nominations for AMERICAN IDOL alumni Carrie Underwood, Fantasia Barrino and Chris Daughtry, as well as a prestigious Governors Emmy Award, the Television Academy’s highest honor, for "Idol Gives Back.” In 2008, Simon Fuller was named "Top British Manager of All Time” by Billboard Magazine, broke music industry records by securing 17 songs on the Billboard Hot 100 chart in just one week (all 19 managed/American Idol artists), and beat the record of 14 singles charted by the Brian Epstein-managed Beatles during a single week in 1964. About Activision Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com. Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release, they are identified by references to dates after the date of this release and words such as "outlook,” "will,” "remains,” "to be,” "plans,” "believes,” "may,” "expects,” "intends,” and similar expressions. 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