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11.05.2018 23:00:00

Digital Marketing Agency, fishbat, Shares Three Reasons Plastic Security Seals Companies Should Implement Pillar Pages for Lead Generation

NEW YORK, May 11, 2018 /PRNewswire-iReach/ -- Plastic security seals companies can catapult their marketing with pillar pages. Digital marketing agency, fishbat, breaks down what these pages are, how to use them, and why plastic security seals companies should capitalize on them for lead generation.

Pillage pages are an essential component of an online marketing strategy. However, few companies understand what they are or how to use them.

What are pillar pages?

Pillar pages are pages that cover a main topic and information that relates to it. These pages have breadth, not depth. Essentially pillar pages act as a sort of "landing page." Ideally, prospects land on this page before getting directed to additional content. Pillar pages have several links built into them which are used to connect visitors to more in-depth pieces about the topics appearing on the pillar page.

How are pillar pages used?

Pillar pages are used to completely cover the topic for which you want to be known. Links are inserted throughout the page to direct readers to additional pages which cover each of the topics referenced in the pillar page in greater detail.

Why should plastic security seals companies use pillar pages?

Plastic security seals companies will benefit from using a pillar page because:

  • Pillar pages organize content creation. Content creation can be a massive process and it's easy to become overwhelmed. A pillar page guides the content creation process by housing all the topics with which you want to be associated. This page can easily be used as a reference when brainstorming new content ideas for blog posts and other marketing tactics. If a topic is covered on your pillar page, you know it's within scope.
  • Pillar pages are flexible. Of course, as your business expands, you may want to broaden the topics you cover in your content. Pillar pages are easy to update. Simply add links and information about each new topic. You can also remove topics if you no longer wish to include them within your brand.
  • Pillar pages help you rank better.  Pillar pages act as a sort of "landing page" for all your links and content. It's easier to promote one page on the web and have all additional pages link to that page. Search engines prefer this type of organization, so you'll likely notice an improvement in your search engine rankings.

    • ABOUT FISHBAT

    fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers security tag companies like American Casting & Manufacturing Security Labels Supplier every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for their unique business needs.

    Media Contact:Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

    News distributed by PR Newswire iReach: https://ireach.prnewswire.com

     

    SOURCE fishbat

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