Conquer Your Spring Boredom: EA Announces Seven New Games for Mobile Devices

EA Mobile™, a division of EA’s Casual Entertainment Label, today announced the availability of five new titles for mobile phones and two iPod games. Continuing its tradition of creating high-quality, easy-to-play, casual entertainment, EA Mobile has launched these exciting, new titles: The Sims™ 2 Castaway and The Sims™ Pool, both extensions of the enormously popular The Sims franchise; Monopoly® Here & Now, a modern version of the world popular board game; Yahtzee® Adventures, the treasured dice game updated with unique characters and settings; and Merv Griffin’s Crosswords™, based on the popular TV show. In addition, visually rich iPod versions of the hit Hasbro games Scrabble® (in North America only) and Yahtzee® are now available for purchase from the iTunes Store. "EA Mobile continues to create and distribute games that compel potential customers to download and play games on mobile devices,” said Travis Boatman, Vice President of Worldwide Studios, EA Mobile. "The wide range of handsets, from everyday devices to sophisticated 3G phones, and the iPod, provide great platforms that foster and satisfy consumer demand for anytime entertainment.” Games for Mobile Phones The Sims 2 Castaway EA Mobile invites gamers to get lost on a remote island with The Sims Castaway as they create, customize and guide a Sim to explore, survive and thrive on an uncharted tropical paradise. Vividly rendered lagoons, jungles, beaches and hidden pirate treasures await fans. The goal: provide your Sim with food, make clothing and build shelter. The Sims 2 Castaway continues The Sims franchise tradition of community: avoid isolation and keep your Sim happy by communicating with other inhabitants. With easy, one-button controls to move your Sim and interact with others, The Sims 2 Castaway unveils rich worlds new to The Sims universe! The Sims Pool With The Sims Pool, you can customize your Sim characters, and then hit the pool hall to compete against other Sims in exciting 8 or 9-ball action. Pool fans and newcomers can perfect their skills and watch their popularity soar as they sink balls, execute impressive trick shots and pull off slick combos. Advanced pool physics and an easy one-button interface deliver exciting pool fun for everyone. Monopoly Here & Now Monopoly Here & Now, developed via the EA and Hasbro, Inc. alliance, updates the world popular board game with a modern twist, allowing players to buy and sell properties like Waikiki Beach, Fenway Park, and more. Using simple controls to roll the dice, move around the properties, and keep score, gamers can buy, sell, and trade as they strive to put the competition out of business to win it all. Offering solo competition against the phone or pass ‘n play with friends, Monopoly Here & Now delivers great fun – anytime and anywhere. Yahtzee Adventures Tour the world with Yahtzee Adventures! Play this new version of the treasured Hasbro dice game on your phone. Travel the globe, meet new characters and challenge them to a game, roll the colorful dice and be the first to score a Yahtzee! Enjoy Classic, Duplicate, Rainbow and Battle modes. Pass ‘n Play with your friends, or try your hand at a Yahtzee single-player adventure. Dynamic, exciting gameplay, easy controls, and automatic scorekeeping deliver terrific mobile entertainment for you, your friends and family. Merv Griffin’s Crosswords Experience all of the fun and excitement of the popular TV show with Merv Griffin’s Crosswords – now mobile. Players can customize an avatar and choose to play in Timed Mode or Casual Mode. In Timed Mode, it’s a race against the clock to enter answers as fast as possible, with virtual cash and prizes at stake. Or play at leisure with no time limits or opponents in Casual Mode. Simple controls make it easy to buzz in to the board, answer the word hint and complete the Crossword. Merv Griffin’s Crosswords is great fun for all ages and skill levels! Games for the iPod Scrabble Scrabble, under license from Hasbro in North America only, spells major f-u-n on your iPod! It includes flexible difficulty levels, a built-in word list, dynamic animations, scrolling and full-board views. Use the click-wheel to play alone, challenge the computer in your iPod, or enjoy pass n’ play with a friend. The game offers tips, like the "Best Word” feature which suggests the optimal word that can be formed with your tiles. Scrabble on the iPod is great fun for all – from wordplay mavens to new Scrabble players. Yahtzee Let the good times roll with Yahtzee on iPod! Vivid dice animations, easy score-keeping, multiple game modes, and simple click-wheel controls deliver classic Yahtzee fun. Fans can play solo, against a friend, or against the computer in their iPod. With unlockable difficulty levels, help menus and pop-up hints to explain the basics, Yahtzee on the iPod is perfect for novices as well as experienced players. Enjoy the iPod version of this wildly popular Hasbro family game! The Sims 2 Castaway, The Sims Pool, Monopoly Here & Now and Yahtzee Adventures are now available on wireless carriers in North America. Merv Griffin’s Crosswords has launched on Verizon Wireless, and is coming soon to other carriers. For more information on carrier availability and pricing, please visit www.eamobile.com. Yahtzee is available worldwide through iTunes. Scrabble is available via iTunes in the United States and Canada only. All iPod games are available for the iPod nano, iPod classic and fifth-generation iPod and can be sent as a gift using the iTunes gifting feature (www.itunes.com). About Electronic Arts Electronic Arts Inc. (EA) (NASDAQ:ERTS), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. EA, EA SPORTS, EA SPORTS BIG, EA Mobile, POGO, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Merv Griffin’s Crosswords and associated trademarks are owned by and used under license from Merv Griffin Entertainment, Inc. HERE & NOW, the MONOPOLY name and logo, the MR. MONOPOLY name and character, and YAHTZEE are trademarks of Hasbro, Inc. and are used with permission. SCRABBLE, the distinctive game board and letter tiles, and all associated logos are trademarks of Hasbro, Inc. in the United States and Canada and are used with permission. All Rights Reserved.