AT&T's 1-800-YellowPages Service Rolls-Out in California Powered by Apptera's MobileAd Technology

Upon the successful completion of a controlled trial, Apptera announced today that its MobileAd Technology will power the ad serving capability within the expansion of AT&T’s new ad-sponsored directory assistance service. After testing the service and gaining positive feedback from advertisers and callers in three cities for the controlled trial, AT&T Inc. (NYSE:T) has officially moved to the next phase of its product launch by making the service available to the entire state of California. Apptera’s MobileAd Technology provides the ad management and targeting component of the overall solution provided by VoltDelta, a wholly owned subsidiary of Volt Information Sciences, Inc. (NYSE:VOL). Apptera will continue to serve targeted ads to VoltDelta’s platform, available to landline or mobile callers when they dial 1-800-YellowPages (1-800-935-5697). "For the past several months, we have been busy testing, tweaking, tuning and perfecting the ad-supported directory assistance service during our three-city trial,” said David S. Huntley, senior vice president of Customer Information Services, AT&T. "Together with VoltDelta and their partners, we’ve created a world-class service for our customers. Apptera’s ability to consistently serve targeted, relevant ads is a key component of our new service. Not only is that welcomed by our customers, but it demonstrates the quality of our service and maintains the high standards AT&T insists on.” With 1-800-YellowPages service, AT&T is now offering all 36 million people in the state of California another choice, regardless of who their current phone carrier is. This free service allows consumers to get the same directory information in exchange for listening to short audio ads pertinent to their search. "Apptera’s MobileAd Technology is a positive enhancement to the Directory Assistance platform that we built for AT&T’s 1-800-YellowPages service,” stated Rich Oldach, executive vice president of Volt Delta Resources, LLC. "Integrating targeted advertisements into phone-based services offers another key tool that our customers such as AT&T can use to customize their service offerings and drive new sources of value to their consumers.” "AT&T is providing a great service to the people of California,” stated Marketta Silvera, CEO of Apptera. "This is a win-win-win scenario. By integrating our MobileAd Technology into the VoltDelta platform, AT&T is able to monetize free 411 calls with relevant ads. Consumers get their information for free, and advertisers get to promote their products and services at the exact time a caller is searching for a similar business.” About Apptera Apptera provides technology for mobile advertising, search & commerce. This technology helps companies increase revenues through ad-serving capabilities and campaign management solutions. The services are provided In-Call at the exact moment a consumer is interacting with a business over the phone. Dozens of companies have adopted Apptera's technology and through these customers, more than 1,800 businesses in the communications, retail, financial and transportation industries form the user base for Apptera's award-winning solutions. Founded in 2001, Apptera is a privately held Silicon Valley-based technology company funded by leading venture capital firms. For additional information, visit www.apptera.com. Apptera, the Apptera logo, and Apptera MobileAd Manager are registered trademarks, service marks or trademarks of Apptera in the United States and/or other countries. All other company names or product names may be the trademarks of their respective owners. About VoltDelta VoltDelta specializes in providing carrier-grade on-premise and hosted platform and database services to the world-wide telecommunications and call center markets. VoltDelta develops and integrates solutions that support all aspects of customer service call centers, including multiple customer service access methods, simple to complex phone call automation, multiple network switching, advanced call routing, collection and preservation of call context throughout a call, service customization from the wholesale to the individual caller, promotion, agent workstation software, database services, information content aggregation, collection of detailed statistics, and multiple delivery methods. VoltDelta also provides a full range of professional services to consult on all aspects of deploying its solutions, including integration with existing solutions. Volt Information Sciences, Inc. is a diversified technology and staffing company, providing leading-edge services to the information technology, telecommunications and publishing industries. http://www.voltdelta.com http://www.volt.com VoltDelta Media Information, contact Kari Bittner, (585) 924-0383, kbittner@voltdelta.com