Apartment Guide Launches Mobile Phone GPS Apartment Search Application

Apartment Guide, a leading apartment resource for searching apartment communities nationwide, today announced an agreement with Mobile Accord to provide apartment listing content through participating wireless carriers. Subscribers to this service will be able to find apartments for rent by using mobile phones equipped with global positioning system (GPS) technology. "Apartment Guide makes finding apartments easier through mobile GPS,” said Arlene Mayfield, president of Apartment Guide. "Powered by Qualcomm’s BREW® Platform, the application also enables mobile phone subscribers to search for apartments anywhere in the United States, access prices, photos and property features and contact the leasing office directly.” "According to ABI Research, North American subscriptions to ‘personal locator services’ using GPS-enabled mobile phones will grow to more than 20 million by 2011,” said James Eberhard, chairman, Mobile Accord. "By enabling consumers to find apartments through GPS on their cell phones, Apartment Guide addresses a growing technological demand and meets the needs of renters ‘on the go.’” Properties that advertise with Apartment Guide and ApartmentGuide.com will have their listings uploaded for access by mobile subscribers. BREW stands for Binary Runtime Environment for Wireless. About Apartment Guide Thirty-three years old, Apartment Guide is the flagship product for and division of Consumer Source Inc, a wholly-owned subsidiary of PRIMEDIA Inc. (NYSE: PRM). Apartment Guide delivers rental information to consumers via print, Internet and mobile devices. Apartments for rent are displayed and distributed in 77 publications in 74 markets and through ApartmentGuide.com, which is available nationwide. The Printernet (print and online) blended media product provided by Apartment Guide is the consumer’s primary apartment search resource, offering renters content-rich apartment listings. For more information visit www.apartmentguide.com. About PRIMEDIA Inc. PRIMEDIA Inc., through its Consumer Source Inc operation, is an integrated media business that provides advertising supported print and online consumer guides for the apartment and new home industries. Consumer Source publishes and distributes more than 38 million guides – such as Apartment Guide and New Home Guide – to approximately 60,000 U.S. locations each year through its proprietary distribution network, DistribuTech. The company also distributes category-specific content on its leading Web sites, including ApartmentGuide.com, NewHomeGuide.com and Rentals.com, a comprehensive single-unit real estate rental site. For more information, visit www.primedia.com. About Mobile Accord Mobile Accord is an innovative Mobile Application Service Provider/Cause-Marketing Agency dedicated to helping companies understand and benefit from the power of mobile technology. The company helps its clients use SMS text messaging and mobile content to expand programs, delivering effectively to its intended audience and establishing an end-to-end billing platform. For more information visit www.mobileaccord.com.