Alloy, Inc. Conference Call Notice

Alloy, Inc. (Nasdaq: ALOY), under the banner of Alloy Media + Marketing, a leading provider of media services connecting with targeted consumer segments, cordially invites you to participate on a conference call with senior management to discuss the Company’s 4th quarter and fiscal full year results for the period ending January 31, 2008. The results announcement will be released after the market closes on March 26, 2008.                 The conference call will take place on: March 26, 2008 5:00 P.M. (ET)   Call-in Number: 800-721-0140 Access code: 39284027   Speaking from management:   Matt Diamond, Chairman & CEO Jim Johnson, Chief Operating Officer Joe Frehe, Chief Financial Officer For those who will be unable to participate on the call, a replay has been arranged, which will air from March 26, 2008 at approximately 7:00 p.m. (ET) through April 2 at 11:59 p.m. (ET).                 Replay Number: 800-642-1687 Access code: 39284027 Participants may also listen to the Alloy quarterly conference call by logging onto www.alloymarketing.com, and clicking on "INVESTOR RELATIONS". If you have any questions, please contact Jodi Smith at Alloy, Inc. (212)329-8359.